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  • Posted: Dec 18, 2025
    Deadline: Not specified
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  • Badger Holdings is a specialised insurance and related services company. Founded in 1995, we currently employ over 700 staff members across South Africa and Australia and insure over 180 000 clients with premiums in excess of US$100 million. Through a unique blend of skills and expertise, Badger Holdings has grown into a formidable force in the insuran...
    Read more about this company

     

    Digital Adoption and Enablement Specialist (George, WC)

    Job Requirements
    What You’ll Own

    • You’ll be the force that turns brilliant tools into business impact.

    You will:

    • Lead and manage our Martech team, keeping output sharp and culture pure Badger.
    • Align Marketing, Martech, Ops & Digital so everyone rows in the same direction.
    • Spot new tools and features coming through the pipeline and plan their rollout like a pro.
    • Build end-to-end adoption plans, messaging, training, walkthroughs, guides, comms, the works.
    • Partner with Marketing to launch tools to customers in a way that drives awareness and excitement.
    • Deploy and run our Digital Adoption Platform (DAP) for in-app guidance and user support.
    • Equip operational teams to champion adoption (Retention, Dealer Channels, Customer Support).
    • Track usage, adoption, behaviour data, support tickets, operational uplift and present insights.
    • Hunt down adoption blockers and fix what’s slowing people down.
    • Act as the internal cheerleader for change, collecting feedback and connecting business with product/IT.
    • Create beautiful, accessible training, tool-guides and walk-through content that actually lands.

    What You Bring

    • Strong data literacy,  you see meaning in metrics.
    • Experience working with operations (or the drive to learn fast).
    • Excellent communication & training skills,  you know how to sell the “why”.
    • Experience or interest in DAPs, walkthrough tools, e-learning platforms.
    • Change management instinct,  you understand what makes humans resist or adopt.
    • Solid project-management ability.
    • A marketer’s mindset when it comes to promoting tools and features.
    • You’re a connector,  comfortable working across IT, Product, Marketing, Ops and Customer teams.
    • Bonus: experience in insurance/financial services or a regulated environment.

    How Your Success Will Show Up

    You’ll know you’re winning when:

    • Adoption rates climb (internal & customer-facing).
    • Users reach proficiency faster.
    • Support tickets about new tools drop.
    • Customers actually use the digital features we launch.
    • Ops performance improves through better tool utilisation.
    • We see real ROI,  time saved, cost down, satisfaction up.
    • Your training and walkthroughs get completed, remembered, and praised.

    Check how your CV aligns with this job

    Method of Application

    Interested and qualified? Go to Badger Holdings (Pty) Ltd on jobs.mcidirecthire.com to apply

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