Digital Adoption and Enablement Specialist (George, WC) at Badger Holdings (Pty) Ltd

Job Requirements
What You’ll Own

• You’ll be the force that turns brilliant tools into business impact.

You will:

• Lead and manage our Martech team, keeping output sharp and culture pure Badger.
• Align Marketing, Martech, Ops & Digital so everyone rows in the same direction.
• Spot new tools and features coming through the pipeline and plan their rollout like a pro.
• Build end-to-end adoption plans, messaging, training, walkthroughs, guides, comms, the works.
• Partner with Marketing to launch tools to customers in a way that drives awareness and excitement.
• Deploy and run our Digital Adoption Platform (DAP) for in-app guidance and user support.
• Equip operational teams to champion adoption (Retention, Dealer Channels, Customer Support).
• Track usage, adoption, behaviour data, support tickets, operational uplift and present insights.
• Hunt down adoption blockers and fix what’s slowing people down.
• Act as the internal cheerleader for change, collecting feedback and connecting business with product/IT.
• Create beautiful, accessible training, tool-guides and walk-through content that actually lands.

What You Bring

• Strong data literacy,  you see meaning in metrics.
• Experience working with operations (or the drive to learn fast).
• Excellent communication & training skills,  you know how to sell the “why”.
• Experience or interest in DAPs, walkthrough tools, e-learning platforms.
• Change management instinct,  you understand what makes humans resist or adopt.
• Solid project-management ability.
• A marketer’s mindset when it comes to promoting tools and features.
• You’re a connector,  comfortable working across IT, Product, Marketing, Ops and Customer teams.
• Bonus: experience in insurance/financial services or a regulated environment.

How Your Success Will Show Up

You’ll know you’re winning when:

• Adoption rates climb (internal & customer-facing).
• Users reach proficiency faster.
• Support tickets about new tools drop.
• Customers actually use the digital features we launch.
• Ops performance improves through better tool utilisation.
• We see real ROI,  time saved, cost down, satisfaction up.
• Your training and walkthroughs get completed, remembered, and praised.