Digital Brand & Communications Manager / Specialist at Vector Logistics

Job Purpose

• To lead the development and execution of the Vector Logistics brand, advertising and sponsorship opportunities that enhance Vector Logistics’ internal and external engagement
• The role is responsible for managing brand enhancement through various channels.
• The incumbent will work closely with HR, Customer Team, and Leadership to drive brand management and employee engagement, ensuring alignment with company objectives and values while optimizing internal resources and cost efficiency.

Key Responsibilities
Digital Content Strategy & Management

• Develop and implement a comprehensive brand strategy aligned with company goals. Ensure consistency in messaging and brand identity across digital touchpoints.
• Drive the agreed positioning of the Vector Logistics brand to the market, in a way that focuses on our value proposition and ESG strategy.
• Support the brand to achieve its strategy and goals, understanding our customers and service offering.
• Present and deliver the agreed strategic marketing vision and direction to key business units and stakeholders in the business.

Internal Communications

• Work closely with Employee Engagement & Comms Manager to develop engaging employee communication initiatives.
• Support the creation of digital newsletters, email campaigns, and other internal content with limited external design assistance.
• Enhance internal communication effectiveness through digital tools and platforms managed internally.

External Communications & Brand Visibility

• Develop and execute digital campaigns to enhance employer branding and corporate reputation.
• Manage content for the company website, ensuring it is up to date.
• Work with Customer Team to craft and distribute external-facing content, including press releases and social media updates, with little to no external agency reliance.
• Monitor digital brand perception and ensure consistency in external communication using in-house resources.

Social media and Digital Analytics and Reporting

• Develop collateral for our social media channels.
• Track and analyze social media metrics.

Key Relationships
Internal

• Employee Engagement & Communications Manager.
• HR Leadership and Business Partners.
• Senior Leadership Team.
• Employees across all levels.

External

• Media partners and PR agencies (only when necessary).
• Digital marketing and content agencies (used sparingly for highly specialized work).
• Social media and technology partners.

Qualifications And Experience
Qualifications, Skills and Experience Required for the Job

• At least 10 years of experience in a brand and digital communications environment.
• Experience managing digital platforms, social media, and internal communication tools.
• Familiarity with the supply chain and logistics industry is advantageous.
• Experience in employer branding and employee engagement initiatives is advantageous.

Skills and Competencies

• Attention to detail
• Creativity and innovation to drive in-house content creation
• Strategic thinking
• Strong communication skills (written and verbal)
• Digital literacy and adaptability
• Project management and time management skills
• Strong brand development and management Drive the execution of the brand/marketing communications plan
• Manage end to end process of brand development – L&A
• Ensure that the overarching communication objectives and big ideas are understood to deliver and integrated plan across all channels and touch points.
• Drive the execution process and ensure approval process from a brand perspective is adhered to.
• Knowledge of Search Engine Optimization (SEO), digital analytics, and online engagement strategies.
• Proficiency in graphic design and multimedia content creation is highly advantageous
• Strong interpersonal skills and ability to collaborate across teams.
• Excellent project management and organizational skills