Digital Brand Manager at McCain Foods

Applications are invited from suitably qualified candidates to fill the position of a Digital Brand Manager  to be based at McCain Rosebank office, Gauteng. The successful candidate will report to the Category Executive.

PURPOSE OF THE JOB:

To take a lead role in the development and execution of effective digital marketing - aligned to Masterbrand positioning. Amplify all activations (consumer & shopper) utilizing digital ecosystem.

KEY PERFORMANCE AREAS:

Manage Agency Relationship;

• Manage day to day relationship with digital agency
• Briefings linked to all activity – amplifications as well as digital campaigns.
• Track campaign KPIs.
• Manage outputs required from agency within scope of work and timelines / burn reports.

Digital Strategy;

• Develop the Digital strategy aligned to Masterbrand positioning and purpose.
• Digital strategy to articulate.
• Who is our audience?
• Content strategy (messaging) and 
• Platform utilization.

Digital Ecosystem Management;

• Develop & manage content calendar per communication pillar and platform;
• Including submissions for internal communication & sustainability;
• Manage development and storage of digital assets.
• Manage effective SEO (Search Engine Optimization) and SMM (Social Media Marketing).
• Monthly reporting on performance of each platform.

Develop dashboard for 

• Month forecast % achieved vs Full year target, 
• Spend to date vs Full year target, 
• pictures of competitors activities & 
• Activations Completed and results to date

Influencer Strategy;

• Clearly articulate strategy for use of influencers – role of macro and micro.
• Manage the influencers internally with clearly defined outputs and KPIs linked to demand creation.

e-Commerce / B2B;

• Support Category team with digital applications linked to e-Commerce e.g. Adimo;
• Continue to develop Insider’s Club and leverage this platform to build connection with food service operators and drive sales.

Budget Management

• Manage spend (pacing and tracking) within budget guidelines;
• Manage the payment process within business rules and processes (Coupa process).

EDUCATION & EXPERIENCE REQUIREMENTS:

• Matric or equivalent.
• BCom Degree in Marketing.
• Minimum of 5 years’ experience in Marketing, with preferably 2/3 years in Digital.
• In-depth understanding of Consumer & Digital marketing.

PERSON SPECIFICATIONS:

• Proactive, self-motivated, enthusiastic, responsible, attentive to detail, accountable, professional, relentless work ethic.
• Competitive and upbeat attitude with a drive to succeed.
• Proven work experience in Marketing.
• Innovative, forward thinker.
• Exceptional creativity and demonstrable history of idea development.
• Dynamic presentation ability and strong communication skills.
• Ability to work in a fast pace, team environment, energized by environment where change is constant.
• Demonstrable experience in establishing and nurturing agency relationships.
• In-depth understanding of digital metrics.
• Collaborative / able to work with other functions in business e.g. brand and intenal communication.