Digital Brand Manager at Salt South Africa

About the job

• The Digital Brand Manager is responsible for developing and executing on global brand positioning & digital communication strategies, ensuring brand cohesion across all channels (social, CRM, web, packaging, PR, SEO) and leveraging consumer insights to guide new product development and messaging.

Key Focuses:

•  Define and manage in-house brands’ communication strategies to drive awareness and increase customer LTV.
•  Develop, manage and execute on key digital channel strategies (CRM, Social, SEO, Affiliates)
•  Develop and manage strategic corporate and influencer partnerships.
•  Develop category and market expertise (competition, consumer needs, positioning, price) and scrutinise findings to help shape the brand offering, product assortment and market expansion.
•  Work closely with the product development, product strategist and creative team to develop and deliver on new brand and product launches.
•  Package the value proposition of new products and ensure this translates across creative material.
•  Lead customer related research and persona development to enable effective content, shopping experiences and product offerings.
•  Champion customer centricity within the marketing team to enable content that resonates and drives high purchase intent.
•  Work with the Content Marketing Manager and channel owners to translate the brand / product strategies into communication frameworks.
•  Develop creative briefs and review creative treatments.
•  Analyse and report on the success of marketing activities and recommend improvements.
•  Build and mentor a team of digital marketing