Digital Campaign Manager - Brackenfell, at Shoprite Group of Companies

Job Objectives

• Develop and manage supplier or client end-to-end delivery of digital campaigns across platforms, from execution to optimisation and reporting of campaigns.
• Manage and ensure data, technology, and strategy work together to maximise ad delivery efficiency and effectiveness.
• Effectively manage own portfolio of work while collaborating with creative, strategy and technology teams and vendors to implement and create integrated and multichannel ad campaigns.
• Build strong relationships with internal and external stakeholders to ensure the delivery of digital campaign plans.
• Evaluate the effectiveness of campaign strategies, provide recommendations, and adjust to optimise performance and goal conversion.
• Provide analysis and insights for reporting, including post campaign reporting.
• Ensure invoices are accurate and campaign budgets are executed within required parameters.
• Conduct research and utilise insights to optimise and grow future campaigns.
• Monitor local and international digital media properties to ensure adherence to best practice principles and provide technical/media assistance when needed.
• Keep the brand up to date with changes and advances in the digital marketing landscape and advise on new channels and approaches to adopt.

Qualifications

• Degree or Diploma in Marketing, Advertising, Media or related

Experience

• +4 years’ experience in a digital campaign management role in an ad ops environment, with a proven track record of delivering multiple and large campaigns across digital touchpoints and channels, using analytics to inform and scale successful marketing campaigns.
• Specific exposure to delivering digital campaigns in either an eCommerce or Financial Services environment.