Digital Campaign Specialist - Cape Town at takealot.com

Your responsibilities will include:

• Ensure effective campaign planning and execution, against set targets and budgets. 
• Manage the full life cycle involvement in digital advertising campaigns from enquiry stage to campaign completion. 
• This involves, but not limited to: Assist with proposals where necessary Booking of campaigns into Asana and check against marketing calendar Insertion order and contract completion; ensure work does not commence without signed insertion orders) Prompt buyers and suppliers for briefs, check stock, align on brief objectives 
• Liaise with client on creative assets; manage through to approval Liaise with clients on focus products, set up meetings etc
• Plan, project manage, schedule, and implement comprehensive all advertising campaigns to achieve established marketing objectives
• Compile POE once campaign is live on site 
• Compile Full Report - Send a detailed report to clients Once campaign has ended, 
• Work alongside the Performance campaign manager and Account managers on campaign strategies
• Evaluate non-performers and connect with publishers to enhance campaign Monitor on schedule delivery and find ways to optimize based on client's success metrics 
• Daily analysis of campaign performance and delivery Troubleshoot targeting issues, resolve any traffic issues and reconcile discrepancies 
• Schedule and book approved campaigns into Asana project management system, cross-referencing with the master calendars and google sheets
• Participate in Telethon sales drive monthly Develop and implement advertising comprehensive digital Advertising strategies to enhance brand awareness and achieve Advertising goals.
• Plan, execute, and monitor digital campaigns across various channels Collaborate with the marketing team to create compelling content aligned with the overall strategy. 
• Utilize analytics tools to track campaign performance, generate reports, and provide insights to improve future campaigns. 
• Stay updated on industry trends and best practices in digital marketing to suggest and implement innovative campaign ideas. 
• Ensure campaigns are delivered on time and within the allocated resources. 
• Coordinate with external agencies or vendors, when necessary, to support campaign objectives

Qualification & Experience:

• An advertising / marketing or related qualification (Higher Certificate).
• Minimum 2  years digital campaign management experience