Digital Campaign Specialist Lead at takealot.com

Purpose of the role:

To manage the performance of the digital campaign Specialist and drive improvements in the way they work.

Your responsibilities will include:

• Managing a team of Digital Campaign Specialists to ensure effective campaign planning and execution, against set targets and budgets.
• Manage the full life cycle involvement in digital advertising campaigns from enquiry stage to campaign completion. (This involves, but not limited to Insertion order and contract completion; ensure work does not commence without signed insertion orders)
• Prompt buyers and suppliers for briefs, check stock Liaise with client on creative assets;  manage through to approval
• Load campaigns timeously Compile POE once campaign is live
• Provide detailed analysis and reports to clients on campaign performance and delivery together with invoice
• Work with the Advertising Sales Team Leader to find ways to improve the way Digital Campaign Specialists work with the
• Advertising Sales Specialists to execute and report on campaigns.
• Identify opportunities to improve campaign results and budget savings through innovative campaign production
• Wholistic monitoring on schedule delivery and find ways to optimize based on clients success metrics
• Wholistic analysis of campaign performance and delivery
• Troubleshoot targeting issues, resolve any traffic issues and reconcile discrepancies
• Evaluation of advertising campaigns against in-house campaigns; reporting and success measurement.

Qualifications and Experience:

• Diploma or Advanced Certificate in Marketing/Advertising (or Preferably: At least 5 Years Experience and Matric)
• Must have an understanding of digital marketing
• Must have experience with DFP | Google Ad Manager or similar ad serving tools
• At least 3 years digital campaign management experience is a prerequisite
• Experience in managing a team of people

Attributes required:

• Leadership
• Smart, hard-working, with demonstrable integrity
• A passion online | digital marketing is essential
• Bias towards action and solution-oriented
• A self-starter and fast learner with an active thirst for knowledge
• Willing to take direction and able to work independently, demonstrating initiative
• Highly organised with meticulous attention to detail
• Ability to multi-task and to meet tight deadlines
• Comfortable working under pressure in a fast-paced environment