Digital Coordinator- TFG Media at TFG (The Foschini Group)

Job Description

• TFG Media is looking for a Digital Marketing Coordinator to join our fast‑growing digital publishing team.
• With over 700,000 digital subscribers, TFG Media is a leading media platform within the retail space.
• This role requires working knowledge of (and the ability to speak to) SEO, social media, Google, Facebook, X, Instagram, Tik Tok campaigns, email strategies, Bots and UX.  

Responsibilities

• Support and contribute to digital marketing and growth strategies across digital magazines, social media platforms, brand websites and supporting technologies, working with internal teams and external agencies.
• Coordinate and manage end‑to‑end digital and social media campaigns, including briefing, content, creative delivery and timelines.
• Manage digital content and marketing assets, ensuring consistency, accuracy and alignment with brand and campaign objectives.
• Drive customer engagement and digital sales performance by supporting acquisition, retention and engagement campaigns across multiple digital channels.
• Coordinate digital magazine customer journeys, including onboarding, welcome journeys and ongoing monthly communications, with a focus on continuous improvement.
• Monitor and analyse campaign and channel performance, identifying trends, insights and opportunities for optimisation.
• Translate performance data into clear insights and recommendations to improve campaigns, customer experience and conversion outcomes.
• Produce regular performance reporting, including monthly digital magazine (Publitas) analysis, to support data‑driven decision‑making.
• Work closely with stakeholders and analytics teams to improve targeting, personalisation and overall digital effectiveness.
• Explore and apply AI‑enabled tools and technologies to enhance content creation, campaign optimisation, reporting efficiency and customer journeys.
• Stay informed on emerging digital and AI trends relevant to digital marketing and media and identify opportunities for practical application.
• Support project coordination and progress tracking across digital initiatives, working closely with the Digital Publishing Manager to ensure delivery and alignment.
• Familiarity with AI tools and platforms such as CoPilot, Midjourney, Freepik, Eleven Labs, Gamma, Deepflo, and Magnific is advantageous but not essential.
• Compile reports and research
• Manage portfolio projects administratively (project management)

Qualifications

• A tertiary qualification 
• 3 years’ experience in at least one or more of the following fields: Digital Marketing / AI / Social Media Management 
• Ability to effectively apply knowledge to ensure strategic growth of the portfolio 

Skills:

• A strong understanding of social media platforms, trends and paid media optimisation, with the ability to maximise performance and return on digital spend.
• Ability to identify, evaluate and leverage market opportunities to support product, portfolio and subscriber growth.
• Excellent communication, negotiation and stakeholder engagement skills, with the ability to work effectively across teams and partners.
• Sound business acumen and strategic thinking, with an understanding of how digital activity supports broader commercial objectives.
• Working knowledge of emerging and existing digital communication technologies, including websites, social media, digital marketing tools and automation (e.g. bots).

Behaviours: 

• Business Insight - applies market and business insights in order to drive organisational objectives
• Drives Results - sets ambitious goals and takes focused action to achieve desired outcomes to deliver measurable results
• Manages Complexity - interprets and simplifies complex and contradictory information when resolving organisational problems
• Nimble learning - quickly adapts and acquires new knowledge, skills, and competencies in a rapidly changing environment
• Plans and Aligns - develops plans and prioritises initiatives that align to the organisational goals and objectives