Digital Creative and Production Lead at Nedbank

Job Purpose

• The Senior Digital Production Manager will plan and manage cross-channel and cross-brand digital production requirements at Nedbank. This will include managing the production aspects of Digital projects, and coordinating with key stakeholders across the Organisation. The SDPM must have a solid understanding of existing and emerging digital technologies and multimedia capabilities. 

Job Responsibilities

• The SDPM will leverage process and tools to create schedules and budgets, allocate resources, manage dependencies, track status, identify and mitigate risks and issues, report status to stakeholders and ultimately deliver projects on and on budget. The person will manage copy, images and multimedia content production and adaptionfor marketing content, websites and other digital channels. The SDPM also serves as the digital production subject matter expect, resizing, retouching and adjusting of images and multimedia content - per specifications, across all digital platforms (paid, owned and earned).

Data to day management of project pipeline, including demand management and forecast monitoring, evaluate and make trade off decisions project resourcing and capacity.

• Provides strategic direction to the team and vendors as it relates to digital content quality check QC) activities, processes and standards. Has overall accountability for ensuring adherence of policies and practices that ensure the high-quality delivery of digital content and products. Accountable for ensuring compliance with all aspects of the GO/NO-GO process.
• Manages digital production workflows, ensuring that processes are documented and communicated. Champions new and improved processes and new technologies and collaborates with other leaders as needed to define, leverage and implement best digital delivery practices.
• Identify project resourcing adjustments, additions or reductions based on project pipeline.
• Following standard process to define, estimate, plan and deliver digital marketing campaigns and technical projects.
• Leveraging project management and collaboration tools such as Jira, Smartsheet and Office 365 (including Team, Sharepoint, etc.) to manage project and teams.
• Managing internal teams and internal/external partner and vendors.
• Clearly and concisely communicating project status to leadership, stakeholders and other teams in the program.
• Managing digital creative reviews with internal stakeholders.
   

Continuation of Job Responsibilities

• Managing rollout of common tools and technology solutions across multiple teams and groups.
• Closely work with clients, product and segment marketing leads to understand project ticket status.
• Accountable for delivery with SLA's, and segment marketing leads, to understand project ticket status
• Manages request workflow and assignment to production resources.
• Responsible for scoping large scale production requirements e.g. web development projects.
• Establish, monitor and communicate project plan and stats for all production projects.
• Partner with stakeholders to identify process improvement opportunities. provide optimization recommendations and solutions.
• Responsible for driving resolution to, and escalating issues risks associated with production pipeline, capacity and or scope.
• Provide quality control for production, web development and plication delivery.
• Accountable for the creation, delivery, effectiveness and accuracy of a variety of reports that inform forecasting and management of budgets and schedules.

Essential Qualifications - NQF Level

• Diploma
• Advanced Diplomas/National 1st Degrees

Preferred Qualification

• Bachelor of Arts: Marketing , Bachelor of Commerce: Marketing

Essential Certifications

• Marketing Association of South Africa (MASA)

Type of Exposure

• Strategic thinking skills - the ability to think beyond the immediate and tactical.
• Understanding of market strategy principles incl. market segmentation; target markets; positioning principles; branding principles; media & channel planning; social & digital platforms
• Marketing Mix Optimisation skills - the ability to understand and apply all the elements of the marketing mix to successfully impact the marketing of a product or service
• Ability to understand and apply knowledge of customer insights; CVP frameworks and products and services features & benefits to ensure effective marketing campaigns
• Analytical skills - ability to process information/insights resulting in plans/interventions/campaigns that are effective
• Creative evaluation skills - ability to judge creativity in the context of briefs; effective business solutions; & marketplace impact and dynamics
• Influencing stakeholders to obtain buy-in for concepts and ideas
• Sharing information in different ways to increase stakeholders understanding.
• Brainstorming ways of improving a product or situation
• Working with a group to identify alternative solutions to a problem.
• Interacting with diverse people
• Building and maintaining effective relationships with internal and external stakeholders

Minimum Experience Level

• Bachelor's Degree in the relevant field.
• Minimum of 5 year of digital mangement to include capacity management.
• Minimum of 4 years of digital marketing.
• Minimum of 3 years of expenrience in client-facing roles.
• Minimum of 2 years in a management role.
• Working knowledge of best pratices and workflows for digital marketing channels (web, social, mobile, media, etc) and digital content/assest creation.
• Strong grasp of project management methodologies (including Agile and Waterfall) and experience with  industry standard project management and collaboration tools (e.g. Basecamp, Slack, Teams, Jira, Smartsheet, Project).
• Experience with production studio delivery model within a digital agency enviroment
• Experience with Digital Asset Management (DAM) systems and repositories.
• Experience with production studio delivery model within a digital agency
• Experience with production workflow management systems, tools and processes.
• Critical thinking and problem-solving skills.
• Strong client communication skills. both vebal and written.
• Ability to critically assess a project or process to identify improvement opprotunities.
• Ability to manage a team of degital prduction specialists.
• Good understanding of CM platforms and capabilities is beneficial.

Technical / Professional Knowledge

• Accounting principles
• Communication Strategies
• Governance, Risk and Controls
• Decision-making process
• Company/Division/Cluster/Business Unit specific business knowledge
• Understanding of branding & brand building principles and techniques as drivers of marketing strateg
• Writing of briefs and verbal articulation thereof to internal and external stakeholders
• Development and implementaion of marketing plans in support of the marketing and business strategies
• Behavioural Competencies
• Building Partnerships
• Communication
• Customer Focus
• Decision Making
• Initiating Action
• Innovation
• Work Standards
• Quality Orientation