Digital Insights: Audience Specialist at The South African Breweries (SAB)

Roles & Responsibilities:

• The Audience Specialists act as the intermediary between the BU region’s, channels and brand organization and the Digital Insights team, ensuring strategies are embedded in intelligence, and data science is utilized in commercial strategies.
• They are ultimately responsible for consolidating the region / channel / brand SKU prioritization feedback for each touchpoint launched through BEES via promos, challenges, tasks, missions, and digital communications.
• The Audience Specialists own the monthly routine organization and prepare key insights for the routine meetings between the Audience Manager and key stakeholders.
• In these meetings they review previous month performance as well as upcoming month priorities to drive commercial results.
• These individuals must be able to translate large data sets into clear visual reporting, making the information accessible and clear for review and discussion with stakeholders.

Minimum Requirements:

• Degree in relevant filed.
• 2 years experience in relevant roles.
• Analytical experience, with the ability to transform large data sets Deep understanding of our sales organization processes and strategies
• Knowledge of BEES touchpoints/pillars and how we leverage them to drive our commercial strategy
• Recommended commercial experience as a BDR, Sales Manager, and/or Commercial Manager
• Recommended analytical experience as a Business Analyst, Performance Analyst, or PPM
• Understanding of our sales organization processes and strategies
• Must be proficient in excel, powerpoint; Experience with SQL/pyspark beneficial, but not required for hiring though training will be needed once in role
• Understanding of our sales organization processes and strategies
• Ability to manage routines and relationships in a cross functional environment