Digital Learning & Engagement Manager at RecruitMyMom

Job Description

• We are seeking a Digital Learning & Engagement Manager to drive B2B customer training and hospitality learning programmes across 25 African countries. This role is equal parts educator, storyteller, and marketer—perfect for a professional skilled in instructional design, LMS administration, and learner engagement campaigns.
• Driving the educational vision for an established pan-African beverage portfolio, this position leads the growth and impact of a bespoke training and list-management platform. This critical strategic role focuses entirely on external B2B clients and hospitality partners across Africa, transforming product knowledge and brand narratives into high-completion learning journeys that empower trade partners and elevate guest experiences.
• Working three days per week from the Somerset West office with the remainder working from home, the successful candidate will report directly to the Chief Executive Officer during the initial phase. The role balances instructional design with proactive learner marketing to foster and nurture an active community of learners, driving end-to-end engagement across multiple African markets.

Key Responsibilities

• Course Creation & Curriculum Design: Design, build, and maintain engaging courses, modules, and assessments across the beverage portfolio and service topics.
• Content Translation: Convert technical and producer knowledge into clear, compelling, and memorable learning content across various formats (video, written, interactive, and live).
• Content Lifecycle Management: Ensure learning materials remain fresh, accurate, and aligned with beverage industry trends.
• Learner Engagement & Community Building: Build and nurture an active community of learners to drive enrollment, participation, and course completion.
• Campaign Management: Design and execute strategic engagement initiatives, including campaigns, nudges, gamification, and recognition systems.
• Continuous Improvement: Monitor learner progress and feedback to systematically enhance the user experience and platform outcomes.
• Learning Journey Execution: Plan and execute structured pathways that guide learners from beginner to expert, mapping journeys to specific partner segments and markets.
• Project Coordination: Oversee deployment schedules, rollouts, and milestones to ensure educational journeys are delivered on time and to a high standard.
• LMS Administration: Own the day-to-day administration, configuration, and optimisation of the Learning Management System, including course uploads and user management.
• Data & Analytics: Utilise platform data and analytics to track learner performance and demonstrate commercial and educational impact.
• Storytelling & Brand Voice: Craft the narratives that bring independent producers, brands, and beverages to life, partnering with the wider team to maintain brand consistency.
• Email & Digital Marketing: Plan and execute targeted email and mail campaigns, handling everything from audience segmentation to performance tracking.
• Media Management: Oversee pre-filmed video assets and collaborate with an external resource to build new video content, managing the workflow without needing to handle raw filming or editing directly.

Requirements

• Proven experience in learning & development, education, or instructional design.
• Demonstrable experience in course creation across multiple delivery formats.
• Hands-on experience with LMS software administration, content management, and reporting.
• Strong storytelling ability coupled with a marketing mindset.
• Experience running email and mail campaigns using campaign software, including audience segmentation and tracking.
• Excellent written and verbal communication skills in English.
• Strong organisational and project-management skills with a track record of executing projects end-to-end.
• Ability to work from the Somerset West office three days per week.

Nice to have: 

• Knowledge of or passion for the wine, spirits, or wider beverage industry (a recognised wine/spirits qualification is a plus).
• Experience operating within the hospitality, tourism, or beverage distribution sectors.
• Familiarity with video creation, graphic design, or digital content tools.
• Experience working across African or emerging markets.

Required Software Skills

• Learning Management System (LMS) software (e.g., Open EdX)
• Canva
• Mailchimp (or similar campaign software such as ActiveCampaign or HubSpot)
• Basic video editing software (for content management and oversight)
• AI utilisation tools