Digital Manager at Hire Resolve

Job Description

• A leading European provider of natural and premium pet nutrition who is seeking to open up an office in Cape Town is seeking a Digital Manager who will own the trade website brand, lead SEO and CRO strategies, and oversee landing page builds across all sites.

Responsibilities:

• Trade Website & Strategy: Own the trade trading calendar, drive B2B acquisition strategy, coordinate trade messaging with PR/Comms, and optimize performance.
• SEO Management: Develop all-site SEO strategies, commission annual technical audits, oversee keyword optimization, leverage AI for scalable content production, and report on rankings and traffic.
• CRO & Testing: Build and prioritize a revenue-driven testing roadmap, coordinate CRO experiments with developers, and track commercial impact.
• Landing Pages: Build, deploy, and optimize landing pages based on briefs from Brand and Performance Marketing; coordinate asset delivery and launch timelines.
• Change Request Ownership: Manage the central request process according to SLAs (e.g., same-day urgent fixes, 3-day landing pages, 5-day product updates). Prioritize tasks by revenue impact with the Head of Commercial.
• Developer & Site Management: Coordinate internal/external developer resources, schedule project workloads, and monitor site health (Core Web Vitals, crawlability, and technical stability).
• Team Leadership: Line manage, train, and delegate routine SEO tasks to the Junior Digital Executive.
• AI Integration
• Leverage AI tools daily for SEO content generation, keyword research, technical analysis, data analytics, and CRO prioritization.

Minimum Requirements:

• Experience: 4+ years in digital marketing, SEO, CRO, or website management (E-commerce/D2C preferred).
• Technical Skills: Advanced SEO/technical SEO, CRO methodology, basic HTML/CSS, and proficiency in GA4, Semrush, and testing tools.
• AI Expertise: Demonstrable hands-on experience using AI tools daily in workflow execution.
• Soft Skills: Data-driven mindset, strong project management, SLA delivery, and cross-functional leadership.
• Education: Degree in Marketing, Computer Science, or equivalent practical experience.