Digital Manager - (Markham, Relay Jeans, Union-DNM) at TFG (The Foschini Group)

Key Responsibilities:

• Manage the digital team, the daily outputs and targets
• Manage creative and content productions, social media marketing, brand partner relationships and digital output aligned to revenue targets and brand building
• Develop digital marketing strategies to support eCommerce and stores
• Consult with brand partners to support product buys and design campaigns to drive awareness and sales
• Liaise with eCommerce manager to ensure digital marketing efforts are aligned with seasonal and tactical communication priorities as well as online sales/ revenue targets
• Work with Brand Marketing manager to ensure appropriate support for in-store communications and activations
• Manage performance strategy, development, and execution of digital advertising campaigns on Facebook and Google and manage ongoing optimization solutions
• Work with additional digital media partners to identify additional campaign, content, or sales opportunities
• Track and management of digital marketing budget and provide actionable reporting to internal and management teams
• Analysis of data, consumer behaviour, opportunities, trends identified and implemented to drive the brand forward.

Requirements:

• A Relevant tertiary qualification
• Digital Marketing experience is a MUST, with more than 3+ years as a Digital Manager
• A proven track record of great digital work and strategies.

Skills:

• Good knowledge and experience of digital, mobile and social media environments.
• Comfortable with the use of and ability to learn new digital technologies and media tactics;
• Ability to interpret web analytics, tracking and reporting;
• Excellent communication skills: Ability to present strategies and marketing plans; excellent written grammar and spelling.
• Strong experience in managing brand CI and tone of voice
• Ability to problem solve, make decisions and meet deadlines whilst working in a fast-paced, high pressure environment
• Collaborative, innovative and flexible across multiple projects.
• A retail / business mindset and flair for fashion
• An eye for detail and exceptional organisational skills
• To confidently influence and persuade at all levels