Digital Marketing and Content Specialist at V&A Waterfront

Key Responsibilities:

Social Media & Community Engagement

• Manage all social media platforms (Instagram, Facebook, TikTok) with a focus on consistent, engaging content.
• Capture and publish daily Instagram Stories live from the Market to showcase daily happenings, vendor activity, and events.
• Engage with followers by responding to DMs, comments, tags, and resharing relevant user-generated content.
• Attend and cover events, performances, and activations, including weekends and public holidays. 

Content Creation & Visual Asset Management

• Create high-quality content (photo, video, and written) that aligns with the Time Out brand and marketing campaigns.
• Develop monthly content calendars and coordinate production schedules.
• Assist with developing photo and video shoot shot lists, ensuring all content needs are planned and met.
• Work closely with photographers and videographers, assisting with shoot setup, styling, and on-site coordination.
• Capture additional behind-the-scenes content during content shoots. 

Paid Media Campaign Management

• Plan, execute, and optimise digital advertising campaigns across platforms such as Meta (Facebook & Instagram), Google Ads (Search, Display, YouTube), and others.
• Compile monthly reports with performance analysis and recommendations for optimisation.
• Work under strict digital KPIs, creating campaign calendars, scheduling and managing content, and delivering regular reports.
• Continuously assess the performance of digital campaigns and make hands-on adjustments to maximise campaign impact such as improving ticket sales or driving event awareness.

Influencer, PR & Media Collaboration

• Liaise with influencers, content creators, and media partners for campaigns and events.
• Coordinate influencer briefing, event attendance, and gifting/partnership logistics.
• Support media planning and platform coordination for advertising and editorial content.
• Ensure brand presence is maximized across influencer and media touchpoints. 

Event Support & Guest List Management

• Manage invitation sends, RSVPs, and guest list tracking for media, influencers, and VIPs.
• Communicate essential event details such as timings, entrances, and parking to confirmed guests.
• Oversee on-site guest list management, check-ins, and coordination with the front-of-house team.
• Capture story content during events and activations.

Requirements:

• 2 - 4  years’ experience in digital marketing, content creation, and social media management.
• Relevant degree in Marketing, Digital Marketing or Communications.
• Strong experience with community management
• Proven ability to manage Meta platforms (organic + paid)
• Hands-on experience running paid campaigns (Meta, Google, YouTube)
• Skilled in content direction: building monthly calendars, leading shoots, and shaping creative
• Highly creative and strong visual eye for local content production, with experience creating reels and videos. Skilled in using tools like Canva etc., for content production.
• Highly organised and detail-oriented, especially when coordinating shoots, calendars, and event tasks.
• Confident communicator with experience engaging influencers, media, and creative collaborators.
• Must be available to work evenings, weekends, and public holidays as required.
• Passionate about food, culture, lifestyle, and experiential marketing.
• Must provide a portfolio showcasing creative work and examples of high-performing or viral campaigns