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At DUO Marketing + Communications, our purpose is to give tech innovators a voice. We are a full-service content specialist agency for B2B tech companies in sub-Saharan Africa. DUO was selected as the best African Tech PR Agency for 2020 at the MEA Business Awards. With communications, marketing and digital expertise, we have a decade-long track record of...
Candidate requirements:
We are looking for an experienced Digital Marketing Project Manager who is passionate about both PR and digital
You must have a strong acumen for digital marketing best-practice to establish an optimal presence and online identity to target audiences by using various metrics and tools to improve user journey and achieve results
The role requires an experienced digital marketer that will create and implement strong digital marketing strategies and campaigns for various clients in the B2B technology space
This includes launching, optimising and implementing online media campaigns across various digital networks including Google Ads, Facebook Ads, LinkedIn Ads and other social platforms
Principal Job Responsibilities (Duties include, but are not limited to):
Managing the development and implementation of digital marketing plans for up to five Enterprise Tech clients simultaneously (with your team of course)
Guide stakeholders and channel teams on tracking requirements and implementation to enable effective monitoring and reporting.
Proactively recommend initiatives to stakeholders that would drive business objectives through paid media campaigns, channel usability and user experience
Coordinate and manage Digital marketing campaigns for optimum results
Analyse and make recommendations for all areas of the business’ digital need to establish where it can be improved
Develop and make recommendations for optimal SEO strategies
Manage account organisation and prepare accurate reports on overall performance of marketing campaigns
Write, create, schedule and monitor social media content across multiple platforms
Developing existing channels for attracting traffic
Searching and testing new scalable channels
Share knowledge, collaborate and train other team members – SEO, design, development, etc.
Qualifications and Experience:
Matric – essential
3+ years in digital marketing
Relevant tertiary qualification. Degree essential
Experience in tech companies will be an advantage
Press and digital writing experience – advantageous
Experience using Google Docs Suite – advantageous
High level of responsibility, proactivity and organization
Knowledge in the following areas: google ads, contextual advertising, Direct Marketing (incl. trigger emails), SEO, affiliate marketing,
Strong Facebook and LinkedIn Ads background
Experience managing several campaigns at once
Good numerical, analytical and research skills to evaluate campaigns
Benefits (all only after probation):
Prioritising work-life balance. No weekend work or after hours work encouraged
Payment of market-related salaries and annual increases
Annual performance bonuses driven by the achievement of Key Performance Indicators – given that the company makes its targets too
We have a strong track record of paying annual bonuses for staff that meet KPI’s
Annual performance and career discussions
Personal career development plans. Focus on individual career development
Training – monthly at various levels including leadership training for those selected
Knowledge sharing sessions monthly presented by internal or external resources
Access to industry and PR related events (budget allocated per individual)
Bonus leave over the Christmas and New Year period bringing total leave to 20 days per annum
Bonus leave on birthdays
Ad hoc and ex gratia reward and recognition thank you like flowers and/or vouchers and duvet days
Flexible work hours policy. T&Cs apply. This is a remote working position
Tribe incentive policy which is customised to each individual’s motivators and reward requirements
An incredible client base who truly value our service offering. We don’t tolerate abusive client (or staff) relationships and you are protected from this at DUO at all times
Respect and integrity are critical to our ecosystem.
Personal development responsibilities (continual):
Proactively remain abreast of ICT trends and industry knowledge
Self-study search in order to develop both technical and soft skills
Actively knowledge-share with colleagues
How to apply
Please do not send your CV to us! We want you to answer the following questions, recorded on video and submitted to us via email. Please submit your recorded applications through email to [email protected]
What B2B Tech specific Digital Marketing experience do you have? Please mention clients and the role you played on the account
Why DUO and not any other PR and digital marketing agency for your next career move?
What do you see yourself achieving at the agency in the next 5 years?
What could we count on you to bring in terms of value?
What are your digital trump cards?
How do you know you will match and enhance our culture and values?
What does excellence look like to you on a daily basis?
Please take us through a digital project you managed from start to finish. What were the goals, strategies and outcomes you are most proud of?
When is an ideal start date for you and why?
What are your salary expectations?
In addition, please send us two written references and your most recent payslip to qualify for this application.
Please note, applications which do not include all requirements will be disqualified.
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