Digital Marketing Coordinator and Designer at Praesignis

Key Responsibilities

Graphic Design for Marketing Posts:

• Proficient in tools like Adobe Creative Suite (Photoshop, Illustrator, InDesign) or Canva for creating visually appealing posts.
• Understands branding and can ensure designs align with our company’s voice.

Marketing Campaign Management:

• Experienced in planning, executing, and monitoring marketing campaigns across multiple platforms (e.g., social media, email, Google Ads).
• Can analyse performance metrics and optimize campaigns for better ROI.

Website Management:

• Skilled in website platforms (e.g., WordPress, Wix, Squarespace) for updates, content creation, and SEO optimization.
• Ensures the website is user-friendly, visually appealing, and up-to-date.

General Marketing Strategy and Execution:

• Develops and implements marketing plans aligned with business goals.
• Can handle social media accounts, content scheduling, and audience engagement.
• Familiarity with tools like HubSpot, Mailchimp, or similar CRM systems.

Required Skills

• Creativity with a solid understanding of design principles.
• Strong organisational and project management skills.
• Ability to work independently and meet deadlines.
• Excellent written and verbal communication skills.