Digital Marketing Coordinator (Multi-Brand) at Hire Resolve

Job Description

• A Cape Town-based consumer electronics distributor and retailer that specializes in importing, marketing, and distributing cutting-edge international tech and lifestyle brands across South Africa, is seeking a Multi-Brand Digital Coordinator to execute and support digital marketing initiatives across a diverse portfolio of brands.

Responsibilities:

• Identity Management: Maintain distinct brand positioning, tone, and guidelines across multiple brands.
• Localization: Adapt global content specifically for the South African market.
• Planning: Assist in maintaining structured content and campaign calendars.
• Scheduling: Plan, schedule, and publish content across Facebook, Instagram, and TikTok.
• Engagement: Monitor community interactions and track platform-specific growth and engagement metrics.
• Execution: Assist in planning, executing, and monitoring paid social and sponsored campaigns.
• Optimization: Monitor budgets, track performance metrics, and highlight optimization opportunities.
• Influencer Management: Coordinate partnerships from brief to execution, tracking deliverables and timelines.
• Campaign Rollouts: Support end-to-end digital campaigns and promotions aligned with sales objectives.
• Web Support: Coordinate website content and promotional updates to ensure online accuracy.
• KPI Tracking: Compile monthly and post-campaign reports tracking reach, engagement, conversions, and ROI.
• Insights: Provide structured feedback and data-driven recommendations for improvement.

Minimum Requirements:

• Multi-Brand Management: Proven experience coordinating multiple brands simultaneously.
• Social Platforms: Hands-on experience managing and scheduling for Facebook, Instagram, and TikTok.
• Paid Media: Exposure to paid social advertising and basic budget tracking.
• Influencer Marketing: End-to-end coordination of influencer campaigns and deliverables.
• Tech Stack: Practical experience working within the Zoho ecosystem.
• Core Skills: Exceptional organizational habits, strong project management, and sharp written communication/copy coordination skills.

Desirable (Bonus)

• Digital Marketing: Basic knowledge of SEO or email marketing.
• Content Creation: Basic graphic design or short-form video editing skills.
• Global to Local: Experience adapting and localizing international brands for the local market.