Channel and Product Analyst at Profile Personnel

Job Description

• We are seeking a creative and analytical Channel & Product Analyst to join an established aftersales team. The successful candidate will focus on developing and evaluating Genuine Parts campaigns and promotions, analysing sales performance, and identifying opportunities to grow market share, improve profitability and strengthen customer loyalty.

Key Responsibilities

• Develop and implement Genuine Parts campaigns, promotions and dealer incentive programmes.
• Collaborate with the marketing team to prepare campaign briefs and distribute dealer communications.
• Set, monitor and report on dealer performance targets.
• Conduct monthly sales and performance analysis, including Homogenous Parts Group (HPG) and part number sales.
• Prepare monthly reports, identify trends and provide actionable business insights.
• Support field teams with dealer performance data and respond to campaign and incentive queries.
• Analyse competitor and Independent Aftermarket (IAM) pricing.
• Develop strategic product plans to drive business growth and increase market share.
• Monitor parts performance and recommend improvements to sales, customer loyalty and profitability.

Minimum Requirements

• Diploma or Bachelor's degree in Marketing, Sales, Business Management, Data Management/Science, Commerce, Engineering, IT or a related field.
• Minimum of 3 years' experience in a sales, aftersales or marketing environment.
• Good knowledge of dealer aftersales operations.
• Strong analytical skills, with the ability to interpret data and translate findings into actionable insights.
• Advanced MS Office skills, particularly Excel, Word and PowerPoint.

Added Advantages

• Postgraduate qualification, such as an Honours degree, MBA or MBL.
• Technical experience in automotive parts.
• Experience with data analysis tools such as Power BI, Tableau, Python or Google Analytics.
• Programme or project management experience.
• Knowledge of branding principles and incentive management.
• Strong understanding of market trends and the competitive environment.
• Design thinking skills and the ability to identify opportunities for business improvement.