Digital Team Lead at Beekman Group

Key Performance Areas:  

• The Digital Lead will oversee the planning, implementation and optimisation of digital marketing activities across the Beekman Group’s brands and resorts. The successful candidate will provide hands-on leadership to the Digital Team while collaborating strategically with internal and external stakeholders to ensure that digital activities support marketing goals and brand direction.

Responsibilities Include:                           

• Developing and implementing integrated digital marketing strategies aligned with business objectives.
• Leading digital marketing activities across social media, paid advertising, SEO, websites, email marketing and content creation.
• Managing digital campaign execution, budgets, deadlines and performance.
• Analysing campaign data and preparing reports with recommendations for improvement.
• Overseeing digital marketing calendars and content acquisition plans.
• Ensuring all digital campaigns and content comply with approved brand guidelines.
• Researching current digital marketing technologies, interactive trends and AI tools that may improve productivity.
• Managing the team’s daily operations, sprint workloads, priorities and capacity.
• Reviewing and approving Digital Team outputs as the quality assurance checkpoint.
• Conducting daily stand-ups, monitoring progress and resolving roadblocks.
• Providing leadership, mentoring, feedback and development opportunities to team members.
• Managing performance reviews, leave, time entries and other team-related administration.
• Building strong working relationships with entity leads, resort teams, agencies, suppliers and other stakeholders.

Minimum Qualifications and Experience:

• 5+ Years experience
• Relevant qualification in Digital Marketing, Marketing, Graphic Design or a related field.
• Proven digital marketing and team leadership experience.
• Strong knowledge of social media, paid advertising, SEO, email marketing, website activities and content creation.
• Experience managing digital campaigns, budgets, projects and deadlines.
• Strong analytical skills with the ability to interpret campaign data and provide practical recommendations.
• Experience in stakeholder management and working with cross-functional teams.
• Excellent verbal and written communication skills in English.
• Strong organisational skills and attention to detail.
• Ability to manage multiple priorities and work effectively under pressure.
• A creative, innovative, performance-driven and resourceful approach.

Key Competencies and personal attributes:

• Super Creative and artistic
• Dynamic and innovative
• Performance driven