Digital Marketing Coordinator at Nology

Key Duties & Responsibilities:

Digital Strategy & Campaign Execution:

• Implement digital marketing plans across Google Ads, SEO, PPC, email marketing, and content marketing channels.
• Develop and manage social media plans and campaigns to drive brand engagement.
• Monitor and respond to audience interactions, comments, and messages on social media platforms.
• Analyze campaign performance and provide recommendations to improve ROI and overall effectiveness.

Website Management & Optimization:

• Regularly update websites with fresh content, product information, and news updates.
• Ensure website functionality, usability, and responsiveness across devices.
• Monitor website performance using analytics tools, identifying areas for improvement.
• Implement and maintain SEO strategies to improve organic search rankings.

Content Development & Collaboration:

• Collaborate with the marketing team to create and distribute digital content that aligns with the overall brand strategy.
• Optimize website content and user experience to enhance customer engagement and conversions.
• Curate engaging content for social media platforms, staying consistent with brand messaging.

Analytics & Reporting:

• Analyze website traffic and user behavior to inform marketing decisions and strategy adjustments.
• Generate reports on key metrics related to website, email, and social media performance.
• Track digital advertising, bids, and campaign success, adjusting as necessary to maximize results.

Trend Monitoring & Best Practices:

• Stay current with digital marketing trends, social media updates, tools, and best practices.
• Continuously evaluate and adapt strategies to stay competitive and relevant in the digital space.

Requirements:

Internal training:

• During the first week of your employment, you’ll be presented with a training plan designed to guide you through your on-the-job training experience.

Minimum Qualifications:

• Bachelor’s degree in marketing, Digital Media, or related field.
• Relevant certifications in Digital Marketing, such as Google Ads, Google Analytics, SEO, or Social Media Marketing.

Additional Skills:

• Excellent communication and collaboration skills.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.
• Knowledge of current digital marketing tools, trends, and best practices.
• Adaptability
• Attention to detail
• Creativity

Required knowledge and experience required:

• Proven experience in digital marketing, including SEO, PPC, Google Ads, and social media management.
• Proficiency in web analytics tools (e.g., Google Analytics) and content management systems (CMS).
• Proficiency in using digital marketing tools and platforms (e.g., marketing automation, CRM systems, Adobe Creative Suite).
• Strong understanding of digital advertising, including budgeting, bidding strategies, and campaign optimization.