Digital Marketing & E-commerce Specialist (Fashion Industry) at Ellahi Consulting

Ideal Candidate

• The successful candidate is a well-rounded digital marketing professional rather than a paid-media specialist alone. They will be comfortable owning the execution of multiple digital channels while contributing to the overall growth and performance of the online business. Candidates based in the Stellenbosch or Somerset West area will be preferred.

Role Overview

• The company is looking for a hands-on Digital Marketing & E-commerce Specialist to manage and optimize our paid media and email marketing channels across both markets. This role is responsible for the day-to-day execution of digital campaigns while contributing to broader e-commerce initiatives, working closely with the Head of E-commerce and Marketing to implement the overall marketing strategy.

Key Responsibilities

• Manage and optimize Google Ads and Meta Ads campaigns across the Australian and South African markets.
• Execute and optimize email marketing campaigns and automated flows using Klaviyo.
• Implement the digital marketing strategy developed by the Head of E-commerce and Marketing.
• Monitor, analyze, and report on campaign performance using GA4 and other reporting tools.
• Contribute to Shopify store optimization, merchandising, promotional planning, and user experience improvements.
• Support SEO initiatives and provide recommendations to improve organic performance.
• Collaborate across the wider e-commerce function to drive online sales and customer engagement.

Required Skills & Experience

• Minimum of 3–4 years' hands-on experience managing digital marketing campaigns.
• Strong practical experience with:
• Google Ads (including Google Shopping)
• Meta Ads (Facebook and Instagram)
• Klaviyo (campaigns and automated flows)
• Google Analytics 4 (GA4)
• Shopify
• Ability to manage marketing activities across multiple markets and currencies.
• Strong analytical skills with experience interpreting performance data and making optimization recommendations.
• Ability to manage multiple priorities in a fast-paced e-commerce environment.

Preferred Experience

• Experience in women's fashion or apparel e-commerce.
• Experience working in a direct-to-consumer (D2C) online retail business.
• Knowledge of merchandising, promotions, and broader e-commerce best practices.