Digital Marketing Manager at Puma Energy

Main Purpose:

In this role, you will be responsible for developing and executing a comprehensive digital marketing strategy aligned with our overall business objectives. You will be a strategic thinker and a hands-on leader, overseeing all aspects of our digital marketing efforts, to increase online brand presence, engagement, and awareness for Puma Energy.

Key responsibilities 

About this role

• Develop and implement a data-driven digital marketing strategy: Conduct market research and competitor analysis to understand the competitor digital landscape. Identify target audiences and develop buyer personas. Craft a strategy that leverages SEO, SEM, content marketing, social media marketing, email marketing, and influencer marketing to achieve brand awareness, lead generation, and customer engagement goals.
• Managing and collaborating with external agencies: Select and manage creative agencies, media buying agencies, and other relevant vendors. Oversee the development and execution of high-quality digital marketing campaigns, ensuring they meet brand guidelines and deliver on KPIs. Build strong relationships with agencies to foster effective collaboration and maximize campaign performance.
• Setting and tracking key performance indicators (KPIs) for all digital marketing campaigns: Define relevant KPIs for each campaign and channel, such as website traffic, lead generation, engagement metrics, and conversion rates. Regularly monitor performance, analyze data using marketing analytics tools, and identify areas for improvement. Translate data insights into actionable recommendations to optimize campaigns and strategies.
• Creating engaging and informative content: Develop and manage a content calendar that caters to different audience segments and stages of the buyer journey. Create high-quality content, such as blog posts, infographics, videos, and case studies, that educates and engages audiences about your brand and offerings. Ensure content adheres to SEO best practices for increased organic discoverability.
• Staying current with the latest digital marketing trends and technologies: Continuously research and stay updated on the latest digital marketing trends, tools, and technologies relevant to the B2B and African market. Identify and recommend new opportunities to leverage emerging technologies to enhance brand visibility and engagement.
• Developing and maintaining a strong social media presence: Develop and manage social media strategies and content calendars for various platforms like LinkedIn, Twitter, Facebook, and others (depending on target audiences). Create engaging content that resonates with your target audience and fosters brand awareness, community building, and lead generation. Monitor and analyze social media performance, and adjust strategies as needed.
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

Educational requirements

• Bachelor’s Degree in Marketing, Business Administration or a related field

Experience: 

• 5+ years of marketing experience
• Strong understanding of marketing principles and best practices
• Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends)
• Working knowledge social media marketing tools (e.g.,META, HootSuite)
• Specialized digital marketing certification preferred(Meta Certification, Google, Hub Spot)

Requirements:

• Strong creating, developing and execution of marketing campaigns
• Strong analytical and problem-solving skills
• Ability to work independently
• Strong financial/accounting background 
• Accountability

Skills:  

• Interpersonal skills
• Organized
• Resilient
• Strong marketing and sales skills
• Creative
• Strong analytical skills
• Proactive
• Comfortable working with multiple IT systems – MS Office, Navision, etc.
• Knowledge of database systems would be advantageous 
• Commercial awareness / acumen