Digital Marketing Manager at University of the Witwatersrand

About the Role  

• Wits Plus is seeking a capable and results-driven Digital Marketing Manager to support the planning, coordination, implementation, and optimisation of digital marketing activities across both B2C and B2B markets.
• The role is responsible for managing day-to-day digital marketing performance, coordinating campaigns across paid, owned, and earned channels, supporting lead generation and enrolment growth, and ensuring that digital marketing activity is aligned with the broader marketing and business development strategy.
• The successful candidate will report to the Director of Marketing and Business Development and will work closely with internal team members, external agencies, and relevant business stakeholders. This role requires a practical understanding of digital marketing platforms, campaign performance, content coordination, analytics, and agency management.

Role Purpose

• The Digital Marketing Manager is responsible for coordinating and optimising Wits Plus digital marketing activity to support brand visibility, lead generation, student enrolment, and business development growth. The role provides operational and performance support to the Director of Marketing and Business Development while ensuring that campaigns, suppliers, digital channels, and reporting processes are well managed and aligned to company priorities. 

Brief Description        
Key Responsibilities 
Digital Marketing Planning and Campaign Management 

• Support the development and implementation of digital marketing plans aligned to Wits Plus business objectives. 
• Coordinate integrated digital campaigns across paid media, social media, email, website, SEO, and content channels. 
• Manage campaign calendars, timelines, deliverables, and internal approvals. 
• Ensure campaign messaging is clear, consistent, and aligned with the Wits Plus brand. 
• Support marketing activity for both individual course enrolments and corporate or business development initiatives. 

Paid Media and Performance Marketing 

• Coordinate paid media activity across platforms such as Google Ads, Meta, and LinkedIn. 

Website, SEO, and Content Coordination 

• Work with external agencies or service providers to brief, monitor, and optimise paid campaigns. 
• Review campaign targeting, creative performance, conversion results, and budget utilisation. 
• Track key performance indicators, including reach, engagement, leads, conversions, cost per lead, and return on spend. 
• Recommend campaign adjustments based on performance data and business priorities. 
• Support the maintenance and optimisation of digital content across Wits Plus websites and landing pages. 
• Coordinate updates to course pages, campaign landing pages, and lead generation forms. 
• Work with internal stakeholders and agencies to improve search visibility, user experience, and conversion performance. 
• Monitor website traffic, user behaviour, and organic search performance.
• Ensure digital content is accurate, relevant, up to date, and aligned with campaign objectives.

Analytics, Reporting, and Insights 

• Monitor digital marketing performance using tools such as Google Analytics, platform dashboards, CRM reports, and campaign reports. 
• Prepare regular digital marketing performance reports for the Director of Marketing and Business Development. 
• Analyse campaign performance and provide practical recommendations for improvement. 
• Track lead generation, conversion trends, campaign efficiency, and channel performance. 
• Support data-informed decision-making across marketing and business development activities. 

Budget and Supplier Coordination 

• Support the management and tracking of digital marketing budgets. 
• Monitors spend across digital campaigns and provide regular updates on budget utilisation. 
• Liaise with agencies, freelancers, media partners, and other suppliers to ensure delivery against agreed scopes, timelines, and performance expectations. 
• Assist with briefing suppliers, reviewing outputs, and coordinating revisions. 
• Escalate delivery, quality, or performance concerns where required

Team Coordination and Internal Collaboration 

• Provide day-to-day coordination and guidance to team members responsible for social media, design, and events-related marketing support. 
• Work collaboratively with internal stakeholders to gather campaign requirements, content inputs, and performance feedback. 
• Support alignment between marketing, business development, academic departments, and operational teams. 
• Contribute to a collaborative, accountable, and performance-focused team culture. 

B2C and B2B Marketing Support 

• Support campaigns aimed at individual students, professionals, alumni, corporate clients, and business partners. 
• Assist with lead generation initiatives for open-enrolment courses, short courses, executive education, and corporate training opportunities. 
• Work with the Director of Marketing and Business Development to support pipeline development and market engagement. 
• Contribute to market, competitor, and audience research to inform campaign planning and positioning. 

Compliance and Brand Standards 

• Ensure digital marketing activity complies with relevant data protection, advertising, and institutional requirements. 
• Manage the Corporate Identity (CI) guide of the company. 
• Support responsible use of personal data in accordance with POPIA and other applicable regulations. 
• Maintain brand consistency across digital channels, campaign assets, and supplier outputs. 
• Ensure marketing communications are accurate, professional, and appropriately approved

Qualifications and Experience 

Essential Requirements

• Bachelor degree or relevant qualification in Marketing, Communications, Business, Commerce, Digital Marketing, or a related field. 
• At least 5 years relevant experience in digital marketing, campaign coordination, or performance marketing. 
• Practical experience managing or coordinating digital campaigns across multiple channels. 
• Working knowledge of paid media platforms such as Google Ads, Meta, and LinkedIn. 
• Experience using analytics tools to monitor and report on campaign performance. 
• Experience working with agencies, suppliers, or external marketing partners. 
• Good understanding of website content, SEO principles, email marketing, and digital lead generation. 
• Strong written and verbal communication skills. 
• Ability to manage multiple campaigns, deadlines, and stakeholders.

Advantageous Experience 

• Experience in the education, training, professional development, or higher education sector. 
• Experience supporting both B2C and B2B marketing campaigns. 
• Experience working with CRM systems, marketing automation tools, or lead management processes. 
• Experience with campaign landing pages, conversion tracking, and digital reporting dashboards. 
• Exposure to budget tracking and supplier performance management. 

Technical Knowledge and Skills 
The successful candidate should have practical working knowledge of: 

• Google Analytics or similar analytics platforms. 
• Google Ads, Meta Ads, and LinkedIn campaign environments. 
• SEO principles and website content optimisation. 
• Email marketing and database segmentation. 
• Social media management and reporting tools. 
• CRM or lead management systems. 

Core Competencies 

• Campaign tracking, UTM links, conversion monitoring, and performance reporting. 
• Microsoft Office or Google Workspace, especially Excel or Sheets for reporting. 
• Strong planning and organisational ability. 
• Analytical and performance-focused mindset. 
• Good attention to detail. 
• Ability to interpret data and translate it into practical recommendations.
• Strong stakeholder management skills. 
• Ability to coordinate internal teams and external suppliers. 
• Sound judgement and problem-solving ability. 
• Strong written, verbal, and presentation skills. 
• Ability to work under pressure and manage competing priorities. 
• Collaborative and professional working style.

Personal Attributes 

• Proactive and solutions oriented. 
• Curious about digital trends and marketing performance. 
• Comfortable working in a fast-paced, service-oriented environment. 
• Accountable and delivery focused. 
• Able to balance creativity with commercial and operational priorities. 
• Committed to continuous improvement and measurable results.

Closing Date: 30 June 2026