Digital Marketing Officer at The Independent Communications Authority of South Africa (ICASA)

Key Outputs:

 The successful candidate will report to the Senior Manager: Communications and International Relations, and their responsibilities will include:

• Strategy and Policies - Implement the digital marketing strategy and guiding policies
• Website - Timeous updating of the website content (media statements and announcements and ensure linkages on social media platforms) 
• Social Media Management - Manage and maintain the organisation's social media presence across various platforms including Facebook, Twitter, LinkedIn, Instagram, and others. Develop social media strategies, create engaging content, monitor audience engagement, and respond to comments or inquiries
• Email Marketing Advertising - Coordinate the Authority’s online advertising, regularly reviewing and amending keywords and ad groups to optimise performance 
• Analytics and Reporting - Utilise web analytics tools such as Google Analytics, to track and analyse digital marketing performance
• Community Management - Keep abreast of developments in the digital space
• Content creation and design - Develop high-quality and engaging content for digital platforms, including website, social media, blogs, videos, infographics, etc.; using graphic design software such as Adobe Illustrator or Canva; ensuring that the graphics are on-brand and tailored for various digital platforms
• Collaboration - Work closely with cross-functional teams to promote the use of digital marketing to promote ICASA amongst stakeholders.

Minimum Qualifications and Experience Required: 

• National Diploma in Digital Marketing, Communications, Brand Management or equivalent (NQF Level 6)
• A Degree in Digital Marketing, Communications, Brand Management or equivalent (NQF Level 7) would be an added advantage 
• 4 years' working experience, of which 2 years must be in digital marketing 
• 2+ years' experience using effective social media techniques 
• 3+ years’ experience in marketing and brand management would be an added advantage.