Digital Marketing Specialist - Bryanston at Eskom Pension and Provident Fund

Description

Digital Campaign Development and Execution

• Research advertising trends, competitor pricing, and products to inform the creation of effective digital marketing strategies.
• Collaborate with the team to conceptualize and execute content projects that align with brand and product objectives.
• Contribute to the development of creative marketing campaigns across digital platforms, social media, the company website, email, apps, and other relevant channels.
• Ensure timely execution of campaigns and monitor project status to meet deadlines.

Social Media Management 

• Use social media to enhance brand awareness, customer engagement, and lead generation.
• Manage the brand’s social media strategy and pages across LinkedIn, Facebook and X (formerly Twitter).
• Data Analysis and Insights       
• Analyse marketing data, including campaign results, conversion rates, website traffic, and user engagement, to extract actionable insights.
• Assist in shaping future marketing strategies based on data-driven findings.
• Create comprehensive reports detailing campaign growth, analytics, and performance metrics.

Data Analysis and Insights 

• Analyse marketing data, including campaign results, conversion rates, website traffic, and user engagement, to extract actionable insights.
• Assist in shaping future marketing strategies based on data-driven findings.
• Create comprehensive reports detailing campaign growth, analytics, and performance metrics.

Digital Platform Management and Optimization     

• Manage and optimize digital marketing platforms, including social media accounts, company website, email campaigns, and apps.
• Implement best practices for SEO, PPC, and other digital marketing techniques to improve brand visibility and generate sales leads.
• Stay updated with emerging digital trends, tools, and technologies to enhance the effectiveness of digital marketing efforts.

Collaboration and Vendor Management

• Collaborate with cross-functional teams to ensure alignment between digital marketing initiatives and overall brand strategy.
• Liaise with external vendors and partners, leveraging their expertise to supplement and enhance digital marketing campaigns as needed.
• Maintain effective communication channels to facilitate successful collaboration.

Requirements

TECHNICAL COMPETENCY REQUIREMENTS

• Proven experience as a digital marketing specialist or similar role
• Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/PPC/social media etc.) and market research methods
• Demonstrable experience in marketing data analytics and tools
• Solid computer skills, including MS Office, marketing software (Adobe Creative Suite and CRM) and applications (Web analytics, Google Adwords etc.)
• Knowledge of HTML, CSS and web development tools (e.g. Dreamweaver) desired
• Well-organised and detail-oriented
• Exceptional communication and writing skills.
• Commercial awareness partnered with a creative mind.

REQUIRED MINIMUM EDUCATION/TRAINING 

• A Degree/Diploma in Digital Marketing/Brand Management
• Relevant certifications for Digital Marketing.

REQUIRED MINIMUM WORK EXPERIENCE

• 5 years working experience in marketing with 3 as a digital specialist.  

BEHAVIOURAL COMPETENCY REQUIREMENTS 

• Leadership
• Self-Mastery 
• Executes with Excellence
• Customer Centric 
• Agile