Digital Marketing Specialist at Curro Holdings Ltd

Key performance areas

• Paid Media Management (50%) Execute and optimise paid media campaigns across Meta, Google Ads, YouTube, TikTok and more. Monitor campaign performance, budgets, and delivery. Support A/B testing and ensure campaigns align with brand standards and objectives.
• Reporting & Insights (20%) Compile weekly and monthly performance reports. Analyse data from Google Analytics 4, Power BI, Whatagraph and other tools. Provide insights and recommendations to drive learner acquisition and lead generation.
• Social Media Support (15%) Act as first-line digital marketing support for schools. Assist with campaign planning, event promotion, and enrolment campaigns. Provide recommendations and training where required.
• Campaign Coordination (10%) Coordinate campaign briefs, ad copy, artwork, and approvals. Liaise with internal teams and school marketers to ensure smooth execution. Track progress and escalate risks proactively.
• Platform Administration & Budgeting (5%) Support Meta Business Manager access, permissions, and governance. Assist with budget tracking, spend monitoring, and invoice management.

Qualifications, experience and skills

• Minimum: Diploma or Advanced Certificate in Marketing, Digital Marketing, Communications, Advertising, Business Management, Media Studies, or related field.
• Advantageous: Bachelor’s degree plus certifications such as Google Ads, GA4, Meta Media Buying, HubSpot Digital Marketing, Microsoft Advertising.

Skills & Experience

Minimum Experience:

• 3–5 years in digital paid media.
• Practical experience managing Meta Ads and Google Ads campaigns.
• Strong ability to interpret campaign data and prepare reports.
• Experience supporting lead generation or learner acquisition campaigns.

Advantageous Experience:

• Agency or corporate marketing background.
• Exposure to Google Performance Max, YouTube Advertising, Display Advertising, and conversion tracking.
• Experience with remarketing, landing page optimisation, and conversion optimisation.
• Familiarity with analytics/reporting tools (Google Analytics 4, Looker Studio, Power BI, Whatagraph).
• CRM experience (Microsoft Dynamics).
• Experience in the education sector.

Competencies

• Paid Media Platform Management
• Campaign Optimisation
• Data Analysis & Reporting
• Audience Targeting & Segmentation
• Budget & Spend Management
• A/B Testing & Performance Improvement
• Digital Marketing & Lead Generation Strategy

Closing date: 09 October 2026.