Digital Marketing Specialist – George at Datafin Recruitment

ENVIRONMENT:

• One of South Africa’s leading Insurtech brands, delivering innovation, exceptional customer experience, and unmatched value, is looking for a Digital Marketing Specialist to join their growing team in George.
• If you’re passionate about creating impactful campaigns, driving measurable results, and contributing to a fast-paced, innovative environment, this role is for you. You’ll take the lead in planning, executing, and optimising high-performance campaigns while ensuring operational continuity in their digital marketing efforts.

DUTIES:

• Strategize and Execute Campaigns: Design and implement digital marketing campaigns across Google, Meta, LinkedIn, and programmatic platforms.
• Drive Results: Use data and insights to continuously optimise campaign performance, enhancing ROI and meeting KPIs.
• Collaborate and Lead: Work closely with the digital team to align campaigns with business objectives, work with senior digital marketing specialists, and foster knowledge-sharing.
• Data-Driven Insights: Produce detailed campaign performance reports, turning analytics into actionable recommendations.
• Innovate: Stay ahead of industry trends, bringing fresh ideas to the table and driving continuous improvement in campaign strategies.

REQUIREMENTS:

Experience: A minimum of 3 years managing digital campaigns, including B2C products.

Skills:

• Expertise in Google Ads, Meta, LinkedIn, and programmatic tools.
• Proficiency in analytics platforms (Google Analytics, HubSpot, etc.).
• Strong analytical and problem-solving skills.
• Exceptional attention to detail and organisational ability.

ATTRIBUTES:

• Customer-focused with a commercial mindset.
• Collaborative team player who thrives in a fast-paced environment.
• Proactive and results-driven with a passion for innovation.