Digital Marketing Specialist (JHB) at FlySafair

Description

• Plan, execute and optimise digital marketing campaigns across various platforms (Google Ads, Facebook, Instagram, LinkedIn, etc.);
• Monitor and analyse campaign performance, providing regular reports and insights;
• Support the development and implementation of SEO strategies to improve organic search rankings and drive traffic;
• Research and implement SEM campaigns, including keyword research, ad creation, and bid management.
• Collaborate with the content team to create and distribute engaging content that aligns with our brand and marketing goals;
• Review the content calendar and ensure timely publication;
• Assist in developing and executing social media strategies to increase brand awareness and engagement;
• Monitor social media channels, respond to inquiries, and manage community interactions;
• Design, implement, and manage email marketing campaigns to nurture leads and retain customers;
• Segment email lists and personalise communications for targeted marketing efforts;
• Utilise analytics tools (Google Analytics, SEMrush, etc.) to track, measure, and report on campaign performance;
• Provide regular updates and recommendations to the marketing team;
• Work closely with the current digital marketer to ensure alignment and consistency in marketing efforts;
• Serve as the point of contact for digital marketing in the current marketer's absence, ensuring continuity of key tasks;
• Support and collaborate with other team members on various marketing initiatives;
• Assist in managing and allocating the digital marketing budget effectively to maximize ROI;
• Monitor expenditures and ensure campaigns are delivered within budget constraints.

Requirements

• Grade 12 or equivalent;
• Bachelor's degree in Marketing, Digital Media, Communications, or a related field. (Essential);
• 3 years of experience in digital marketing, with hands-on experience managing campaigns and budgets;
• Willingness to work longer than normal office hours;
• Knowledge of MS Office Suite;
• Proficiency in digital marketing tools and platforms (Google Ads, Facebook Business Manager, Google Analytics, etc.);
• Content Management Systems (CMS);
• Social Media Management Tools;
• Demonstrable knowledge of basic HTML coding and web development tools.