Digital Marketing Specialist at Pavago

About the Role

• We’re hiring a performance-driven Digital Marketing Specialist to manage and optimize paid campaigns, support social media engagement, and drive organic growth through SEO.
• This is a hands-on execution role for someone who is comfortable working across multiple channels — Google Ads, social media, and SEO — while consistently improving performance through data-driven decisions.
• You will play a key role in ensuring campaigns are optimized, engagement is maintained, and organic visibility continues to grow across channels.

What You’ll Own
Google Ads & Paid Search (Primary Focus)

• Manage and optimize Google Ads campaigns across search, display, and remarketing.
• Conduct keyword research, write compelling ad copy, and structure campaigns aligned with business goals.
• Monitor budgets, bids, and performance metrics (CPC, CTR, conversions, ROAS).
• Identify optimization opportunities and provide data-driven recommendations.
• Prepare performance summaries and insights for internal stakeholders.

Social Media Engagement & Execution

• Manage day-to-day engagement across Instagram, Facebook, and LinkedIn.
• Respond to comments, messages, and interactions in a timely and professional manner.
• Support content scheduling, caption writing, and post optimization.
• Track engagement metrics and identify opportunities for growth.
• Collaborate with creative and strategy teams to align messaging and campaigns.

SEO & Organic Performance

• Conduct keyword research and competitive analysis using tools like SEMrush.
• Support on-page SEO including metadata, content optimization, and internal linking.
• Assist with technical SEO audits and recommendations.
• Monitor rankings, organic traffic, and performance trends.
• Identify content opportunities based on search demand and gaps.

Reporting & Performance Tracking

• Track and analyze performance across paid, social, and organic channels.
• Prepare reports with clear insights and actionable recommendations.
• Maintain organized documentation of campaign updates and optimizations.

Must-Have Experience & Skills

• 3+ years of hands-on Google Ads management (execution, not just oversight).
• 3+ years of managing social media platforms and engagement.
• Proven experience in SEO using tools like SEMrush or equivalent.
• Strong understanding of digital marketing KPIs (CPC, CTR, conversions, ROAS).
• Proficiency with Google Analytics (GA4) for performance analysis.
• Ability to manage multiple campaigns or client accounts simultaneously.
• Strong written communication skills and attention to detail.
• Ability to work independently in a remote environment.

Key Metrics for Success

• Paid campaigns consistently improving performance over time.
• Strong engagement growth across social media channels.
• Increased SEO visibility, rankings, and organic traffic.
• Accuracy and quality of reporting and insights.
• Ability to manage and optimize multiple campaigns effectively.