Digital Marketing Specialist (SB 01) at Werkie

Role Overview

• We are seeking a Digital Marketing Specialist to support our digital marketing function across multiple channels.
• You’ll manage websites (WordPress), SEO (Semrush), and email marketing (Mailchimp), optimizing engagement, conversions, and performance.
• You’ll collaborate closely with marketing, creative, and strategy teams to support campaigns and digital execution.

Key Responsibilities

Website Management (WordPress)

• Maintain & update website content, images, and UI using WordPress
• Upload & format blog posts aligned with SEO best practices
• Conduct UX, functionality, and performance audits
• Implement basic front-end changes (Elementor or similar)
• Ensure mobile-responsiveness & conversion optimization
• Troubleshoot minor issues; coordinate with developers if needed

SEO Strategy & Execution (Semrush)

• Perform keyword research & topic clustering
• Conduct technical/on-page audits and implement optimizations
• Optimize metadata, headings, alt text, internal links, site structure
• Monitor backlinks & run disavow processes as needed
• Track keyword rankings, performance reporting
• Support blog/content strategy through SEO briefs
• Stay updated on algorithm changes
• Improve organic traffic, leads, and rankings

Email Marketing (Mailchimp)

• Build, segment, and maintain email lists
• Design, schedule newsletters & drip campaigns
• Implement automated journeys & nurture sequences
• Track and optimize open rates, CTR, conversions
• Conduct A/B testing on subject lines, creative, and timing
• Ensure mobile-responsive, brand-aligned email design
• Maintain POPIA/GDPR/CAN-SPAM compliance
• Contribute to audience growth & retention workflows

Optional / Advantageous Skills

• Media buying (TV, Radio, OOH, Paid publications)
• Technical SEO (schema, crawl, indexing)
• UI/UX & Figma prototyping
• Social media content scheduling
• Marketing strategy tasks: competitor analysis, funnel mapping, campaign reporting

Required Tools / Platforms

• Mailchimp (or similar ESP)
• Semrush (or similar SEO tools)
• WordPress (Elementor, The7, Avada, Astra, etc.)
• Bonus: Google Analytics, Search Console, basic HTML/CSS, Canva/Adobe/Figma

Minimum Requirements

• 2–3+ years in digital marketing or execution roles
• Proven experience with SEO, email marketing, and WordPress
• Strong analytics & audience segmentation skills
• Ability to translate data into actionable recommendations
• Strong written communication skills (English)
• Bonus: Certifications (Google, Semrush, HubSpot), agency experience, multi-brand portfolio

Personality Fit

• Detail-oriented
• Highly organized
• Proactive problem solver
• Analytical thinker
• Clear communicator
• Able to manage multiple projects simultaneously

KPIs & Performance Expectations

• Website accuracy & performance improvements
• Growth in organic visibility & traffic quality
• Email performance (CTR, open rate, conversion, database health)
• Reliability in task execution
• Proactive contributions to team results