Head of Brand: Satrix at Sanlam Group

What will you do?

• The Head of Brand is a leadership role responsible for shaping and executing Satrix's brand and marketing strategy. This role is a member of the Satrix Executive Committee and reports directly to the CEO.
• It includes oversight and execution of brand, positioning, and integrated marketing efforts across institutional, intermediary and direct channels.
• The role will need to ensure alignment between the brand and Satrix’s strategic goals, drive brand equity, and support business growth through targeted acquisition, engagement, and retention initiatives.

Key Responsibilities

Strategic Leadership

• Define and implement a cohesive brand strategy aligned with business KPIs

Brand Positioning

• Ensure consistent brand messaging and creative across all touchpoints and platforms.
• Oversee the brand planning process, including the definition of target consumers and the development of marketing mix and strategies to drive flows and AUM for the three Satrix client segments.

Marketing Execution

• Lead go-to-market strategies for new products and campaigns.
• Oversee digital and traditional marketing channels to ensure optimal reach and engagement.
• Lead consumer-facing communication for the brand and serve as the primary marketing point of contact with external brand partners, enabling strong, collaborative working relationships.
• Manage two brand managers and collaborate closely with central marketing.

Stakeholder Engagement

• Collaborate with internal teams.
• Serve as the primary liaison for brand-related partnerships, including fintech and distribution platforms.
• Lead stakeholder management and agency management.

Research & Insights

• Drive market research, competitive analysis, and consumer insights to inform strategy.
• Monitor brand performance metrics (brand equity, revenue and forecasts) and adjust strategies accordingly.
• Use insightful reporting to business and stakeholders where relevant.

Governance & Budgeting

• Manage marketing budgets and ensure ROI on campaigns and initiatives.
• Report on brand performance to Satrix Exco and other governance forums when necessary.

Minimum Requirements

• Honours degree in Marketing, Communications or related field.
• 10+ years of experience in brand and/or marketing leadership.
• Financial Services experience.
• Proven track record in managing a dynamic brand environment and integrated marketing campaigns.
• Exceptional oral, written, and verbal communication skills.

Core Competencies

• Strategic Thinking – Ability to translate business goals into brand strategy.
• Innovation and Creativity – Cultivate new idea and approaches to brand engagement.
• Collaboration – Build strong partnerships across teams and external stakeholders.
• Resilience – Navigate complexity and change with agility.
• Client Focus – Deep understanding of client needs, across all client segments.
• Operational Excellence - Drives results and optimises work processes.

Technical Competencies

• Strategic brand development and positioning
• Leadership experience
• Integrated marketing planning and execution
• Market research and analytics
• Budget management and ROI analysis
• Digital marketing and platform integration

Personal Attributes

• Attention to detail
• Communicative and open
• Organisationally savvy
• Good Planner