SEO & GEO Content Writer (Northern Suburbs (Cape) at PEP

Description

• The content writer will be responsible for conceptualising, writing, editing, and publishing high-quality, SEO-optimised copy, social media post copy and campaign copy across multiple digital platforms, including but not limited to websites, social media, and email campaigns. This role requires a strategic approach to storytelling that aligns with broader marketing objectives and maintains a consistent brand personality and tone of voice.
• (This dynamic role requires a strong understanding of search intent and technical SEO tools to create high-quality content that significantly boosts visibility and click-through rates (CTR) on search and generative engines. A key focus is scaling quality content across thousands of SKUs and maintaining authority in a highly competitive SERP environment, covering diverse categories such as women's, men's, kids', and baby clothing, as well as cellphones and more. )

Requirements

To drive non-branded organic ranking & traffic growth across multiple platforms

• Content Relevance & On-Page Optimization: focusing on the "health" of our catalog, every page must serve both users and crawlers.
• Conversion Rate Optimization (CRO) Through Copy: turning a browser into a buyer
• Creative Writing in eCommerce: Create original, high-quality writing pieces in digital to drive customers to the site
• Development of SEO-optimised copy content and writing to drive traffic and organic ranking
• Enhancement of content copy to engage visitors, keep bounce rate low
• Utilise analytics tools (e.g., Google Analytics) to monitor content performance and iteratively refine output based on data-driven insights.
• Support the brand team in developing digital and social media creative writing ideas that are trend-relevant
• Creative writing and conceptualisation to support campaign plans
• Writing and editing for brand announcements/responses across relevant channels
• Proofreading and approvals of brand content across owned channels
• Develop and review community management responses and messages
• Collaborate with brand, digital and eCommerce teams to develop and manage content calendars, ensuring timely delivery of projects
• Proactively identify opportunities for new topics and formats based on competitor analysis and emerging industry trends
• Serve as a guardian and collaborate with the brand team, ensuring all content adheres to specific style guides.
• Advisory and insights delivered in the SEO strategy, plan and implementation
• Develop and co-create the annual brand content plan, digital content plan, and the e-commerce content plan

JOB INCUMBENT REQUIREMENTS

• Post matric qualification (Marketing, Communications) or Psychology or Data Analytics
• Proven Ecommerce Track Record: 3–5+ years of experience writing for high-volume online retailers, with a portfolio showcasing optimized product and category pages.
• SEO Tool Proficiency: Hands-on experience with industry-standard tools such as Ahrefs, SEMrush, Moz, or BrightEdge for keyword research and gap analysis.
• Search Console & Analytics: Experience using Google Search Console to monitor rankings and Google Analytics 4 (GA4) to track content performance and conversions.
• CMS Familiarity: Proficiency working within enterprise-level Content Management Systems (e.g., Shopify Plus, Magento/Adobe Commerce, or Salesforce Commerce Cloud).
• Technical SEO Literacy: A solid understanding of how copy interacts with technical elements like H1-H6 hierarchies, meta tags, alt text, and schema markup.
• Advanced Search Strategy: Search Intent Mapping, Topic Clustering: Skill in building "Content Hubs" where blog posts (long-tail) support and link to category pages (short-tail). Competitor Gap Analysis: Proficiency in identifying content gaps where competitors are outranking the brand for high-value terms.
• Conversion Optimization: Background in using A/B testing or heatmaps (like Hotjar) to refine copy for better Click-Through Rates (CTR) and sales.
• Stakeholder Collaboration: Experience working alongside Merchandising, Brand, and Dev teams to ensure SEO goals align with commercial priorities.
• At least 2 years of previous experience in a retail environment, with eCommerce experience being an advantage
• Generative AI workflow experience
• Strong computer skills working in a Google Suite environment
• Excellent organisational and time management skills.
• Excellent writing and proofreading ability
• Ability to identify issues and resolve those quickly
• Meticulous attention to detail is required
• Ability to manage tasks correctly

Solid relationship management skills with the ability to integrate cross-functionally

• Proactive and self-motivated person
• Strong customer and stakeholder relationship management skills
• Competencies required: Accuracy, Dutifulness, Results-oriented, Structuring, Adaptability, Initiative, Stress-resistance Vitality

CLOSING DATE: Friday, 13 February 2026