Digital Media Communications Manager at Woolworths

The Digital Media Communications Manager reports into the Lead: Digital Media Communications (Fashion, Beauty, Home and Integrated Trade) and is responsible for managing and building the Woolworths Fashion, Beauty and Home digital media strategy and communities.

KEY RESPONSIBILITIES

• Act as an advocate for and representative of Woolworths within the digital media community.
• Implement/roll out of community content action plans.
• Conceptualising and briefing Agency on the production of content, and liaising with Online/Brand and the broader Customer Team as to appropriate digital media customer journeys.
• Escalating community issues to the Head of Digital Communications timeously and managing crisis social communication when required.
• Scheduling and management of all Fashion, Beauty and Home content published on Woolworths Social Media platforms and partner networks.
• Assisting in developing content, digital advertising and community strategies that foster community spirit and engaging dialogue in line with the Woolworths Brand Values.
•  Assisting with the production of various content types and advertising material across digital platforms
• Publishing, moderation, responding to and managing all conversations on Woolworths social media and other digital media platforms.
• Ensuring all digital content developed is appropriate, relevant and effectively meets strategy, trade, online and campaign requirements
• Maintaining effective digital media journeys, allowing for the prompt and accurate dissemination of information and feedback to all relevant parties, e.g. Brand, Customer Services, PR, Online, Marketing, Trade etc.
• Local travel for digital coverage of shoots and events.
• Monitoring alerts, online community tools, technologies and applications and produce weekly and monthly ORM and Trade reports, in line with guidelines and targets set by the Head of Digital Media.
• Maintaining creativity and thought leadership in the Digital Media Team, Marketing Department and Woolworths business as a whole.
• Keeping abreast of local and international digital content trends and benchmark Woolworths to a global standard.

KEY COMPETENCIES

• A knowledge of the fashion and beauty landscape, both in South Africa and abroad
• Degree or Diploma in Journalism/Communication/Marketing/Advertising 
• 3 - 5 years’ experience in a Community Management role
• 2 years copy writing experience
• Knowledge of:
•  - Content and community strategy
•  - Online social and content industry and market trends
•  - Digital Marketing platforms and tools
•  - Knowledge of industry technology and tools 
•  Strong command of the English language and excellent communication skills (written and verbal)
•  Business writing skills
• Attention to detail
•  Strong administration and interpersonal skills
•  Strong Stakeholder Management skills
•  Ability to work independently and as part of a team
•  Business acumen
•  PC Literacy: MS Office suite
•  Ability to work after hours when required
• Ability to attend Photo shoots and certain events
• Ability to work on multiple projects
•  Project management experience