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  • Posted: Jul 16, 2023
    Deadline: Not specified
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    They say a journey of a thousand miles begins with a single step. Ours was in 2008, when Andrew Brand and Lewin de Villiers decided to open their own agency. That’s all it took: two strategic and creative minds, a shared vision and, of course, a pitch. Cue an unfaltering work ethic, courage, determination and creativity, and our very first pitch became...
    Read more about this company

     

    Digital Mw-Snr Copywriter

    Description

    Our Cape Town office is looking for a Mid to Senior Copywriter to join our Digital Creative Team.

    Role Summary:

    We are looking for someone who can…

    • …lead brainstorms and conceptualization
    • …lead the craft and design of an idea, from conception to eventual campaign rollout
    • …be an intrinsic part of mentoring and guiding other copywriters within the team
    • …bring big-thinking concepts to life in the form of strategic multi-channel campaigns
    • …use their creative, conceptual and technical writing skills to work on a large national Retail brand
    • …work across various target markets, platforms and channels
    • …manage the fast-paced and rewarding environment of retail and/or FMCG marketing
    • …keep a cool head and deliver exceptional results whilst under pressure, against fast and tight deadlines and in volume
    • …work collaboratively in a team and is resourceful, focused and level-headed.

    Requirements

    Minimum relevant experience and skills

    • At least 3+ years' relevant work experience as a Copywriter in an advertising agency
    • Digital experience is required; additional television and radio portfolio is beneficial
    • Solid working knowledge and understanding of social content including:
    • Paid and Organic Social Media (Meta, Twitter, TikTok, etc.)
    • SEO 
    • Understanding of TV and Radio (plus other traditional) copywriting
    • Strong conceptual thinking abilities
    • Advanced level of copywriting

    Attributes:

    • Detail-obsessed big thinker, passionate and hard-working, self-motivated team player with the ability to grasp a client's strategy and brand, and deliver beautiful, insightful, polished work
    • A portfolio that reflects digital and creative copywriting proficiencies
    • Understanding of advertising as a selling tool
    • Finely honed copywriting skills and knowledge of latest techniques
    • Have an understanding of writing for SEO and utilising keywords effectively
    • Must demonstrate creative insight and brilliance for client solutions across all media platforms
    • Ability to create copy across multiple digital and traditional channels
    • Consistently produce creative elements against a deliverables list 
    • Attention to detail
    • Accept guidance and respond well to criticism 
    • Resilient – can accept setbacks 

    Technical skills/knowledge:

    • Ideally a degree/diploma in Copywriting, Journalism or another relevant field
    • Be proficient in using Microsoft software

    Method of Application

    Interested and qualified? Go to 99C on 99c.mcidirecthire.com to apply

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