Digital Sales Specialists (x3) at The South African Broadcasting Corporation (SABC)

JOB PURPOSE  

• The Digital Sales Specialist serves as a key client partner and growth driver within the SABC Digital Sales team. The role is responsible for managing advertiser and agency relationships, identifying revenue opportunities, and packaging cross-platform media solutions across SABC’s digital ecosystem - including SABC+, SABC Sport, SABC News, and Radio digital platforms. 
• The incumbent combines strong sales acumen, data-driven insights, and a deep understanding of digital advertising to deliver commercial performance and position SABC as a leading digital media platform in South Africa. 

MAIN OBJECTIVES (KEY PERFORMANCE AREA)  

KEY PERFORMANCE INDICATOR 

REVENUE GENERATION & COMMERCIAL DELIVERY  

• Achieve monthly, quarterly and annual digital revenue targets, ensuring consistent pipeline coverage and conversion.  
• Identify and secure new business opportunities across SABC+, Programmatic, Social, and Cross-Platform bundles (TV + Digital + Radio). 
• Collaborate with sales partners (MediaMark, MediaNorth, Arise/365 Digital) to ensure optimal market coverage and joint selling 
• Maintain pricing discipline and yield optimisation in line with commercial governance and rate-card policy. 

STRATEGIC ACCOUNT MANAGMENT 

• Act as the primary digital lead for assigned agencies and advertisers, building strong, consultative partnerships. 
• Develop and execute account growth plans aligned to client objectives and SABC priorities   
• Partner with agency investment, strategy, and digital leads to influence media decisions and unlock incremental investment. 
• Manage end-to-end client lifecycle: prospecting, solution design, negotiation, implementation, and performance reviews 

CONSULTATIVE SALES & SOLUTIONS DEVELOPMENT  

• Use data, audience insights, and campaign analytics to create integrated media solutions tailored to client objectives. 
• Package high-impact proposals leveraging SABC+ inventory, branded content, sponsorships, and social amplification  
• Collaborate with Product, AdOps, and Insights teams to translate advertiser needs into executable solutions. 
• Lead post-campaign reviews and performance sessions to drive renewals and upsells. 

DIGITAL STRATEGY & MARKET DEVELOPMENT  

• Champion the growth of programmatic and performance-based trading across SABC inventory (AdForm, Magnite, etc.). 
• Educate clients and agencies on SABC’s digital capabilities and audience data opportunities   
• Stay abreast of global digital trends, technology shifts, and competitor movements to inform sales strategy. 
• Represent SABC Digital at industry events, agency sessions, and trade forums to strengthen brand and thought leadership. 

REPORTING, FORECASTING & GOVERNANCE   

• Maintain accurate sales forecasting, deal tracking, and pipeline reporting in the approved CRM system. 
• Provide regular updates on revenue progress, pipeline status, campaign delivery monthly and quarterly business reviews with performance insights and revenue projections.  
• Ensure compliance with SABC’s Delegation of Authority Framework (DAF), PFMA, and internal sales policies. 
• Work collaboratively with Finance, AdOps, and Legal to ensure all IOs, SLAs, and billing processes are accurate and auditable.

STAKEHOLDER & TEAM COLLABORATION  

• Work collaboratively with cross-functional teams (Radio, TV, Sport, AdOps, and Product). 
• Support knowledge-sharing and mentorship within the Digital Sales team.  
• Promote a culture of innovation, client-centricity, and accountability. 

INHERENT REQUIREMENT  

FORMAL QUALIFICATIONS: 

• A relevant tertiary qualification (degree or diploma) at NQF Level 6 or above 
• Short-course or certification in Digital Advertising, Programmatic Trading, OTT/CTV, or AdTech preferred. 
• Additional certifications such as Google Ads, Meta Blueprint, TikTok Academy, IAB Digital Media Sales, or AdForm Academy are advantageous. 

EXPERIENCE: 

• 3–5 years’ experience in digital media sales, client management, or programmatic advertising. 
• Demonstrated ability to build and manage agency/advertiser relationships and meet revenue targets. 
• Experience packaging and presenting cross-platform (Digital + TV + Radio) campaign proposals 
• Exposure to yield optimisation, digital ad operations, or account-based planning beneficial. 

KNOWLEDGE: 

• Solid understanding of digital media trading models (direct, programmatic guaranteed, PMP, open auction). 
• Working knowledge of AdTech tools - ad servers, SSPs, DSPs, CRM, and analytics dashboards (AdForm, Magnite, Google Ad Manager). 
• Exposure to Understanding of audience data, measurement, and performance metrics (CPM, CTR, CPA, reach, and frequency). 
• Awareness of SABC’s digital ecosystem and advertiser requirements across key sectors.
• Strong commercial acumen and analytical skills, with the ability to interpret campaign data and optimise performance. 
• Excellent communication, presentation, and negotiation skills.