Latest Jobs at The South African Broadcasting Corporation (SABC)

JOB PURPOSE

• The Ad Operations Manager is responsible for leading and optimising the entire digital advertising delivery ecosystem for SABC - including direct-sold campaigns, campaigns executed via external digital sales partners (e.g., MediaMark, MediaNorth, Arise/365 Digital), and programmatic campaigns via SSPs/DSPs (Castoola, Magnite, Adform, etc.).
• This role ensures operational excellence, yield maximisation, governance and revenue assurance, partner enablement, and continuous process improvement in a multi-platform, multi-channel environment.

MAIN OBJECTIVES (KEY PERFORMANCE AREA)

JOB OUTPUTS AND RESPONSIBILITIES OF THIS POSITION

KEY PERFORMANCE INDICATOR

DELIVERY LEADERSHIP & CAMPAIGN EXECUTION       

• Oversee the setup, trafficking, QA, pacing and delivery for all campaigns (direct, partner, programmatic).
• Lead the Ad Ops team in ensuring campaigns launch on time, hit targets, and meet quality standards.
• Resolve high-level trafficking or delivery issues and ensure escalation processes are in place. 

PROGRAMMATIC + YIELD STRATEGY        

• Develop and execute programmatic strategy: deal types (PMP/PG), floor price policy, yield optimisation across SSPs/DSPs.
• Monitor supply path, auction dynamics (Magnite, Adform), fill rates, eCPM/net revenue by channel/device.
• Implement pricing controls (UPR/floor), segment inventory (geo, device, format) for increased yield.       

GOVERNANCE, REPORTING & COMPLIANCE    

• Ensure all campaigns are compliant with PFMA, internal policies, partner contracts and ad-tech vendor SLAs.
• Lead reconciliation between ad server/SSP /finance (SAP) to verify delivery vs bookings/invoicing.
• Consolidate reporting across Castoola, Magnite, Adform, and partner systems for unified dashboards.
• Maintain audit-ready documentation and reporting.      

PARTNER & STAKEHOLDER COLLABORATION   

• Serve as the operational link between SABC and its digital sales partners and tech vendors.
• Standardise operational workflows, traction, reporting templates for partners.
• Conduct partner performance reviews, SLA monitoring, training/adoption of tools.    

TEAM LEADERSHIP & PROCESS IMPROVEMENT

• Lead and develop the Ad Ops team (Executives, Specialists), build capability.
• Identify process inefficiencies, implement best practices / automation within ad ops workflows.
• Drive continuous improvement in campaign delivery, tech stack, and reporting.

INHERENT REQUIREMENT

FORMAL QUALIFICATIONS:

• NQF 6/7 diploma / degree or equivalent in Marketing, Digital Business, Media, or similar field.
• Additional certification/training in AdTech, Programmatic Advertising or Digital Media preferred.

EXPERIENCE:             

• 5-8 years in digital ad operations / campaign management / programmatic environments, with at least 2 years in a leadership or supervisory role.
• Demonstrated experience with ad serving platforms (e.g., Castoola, Google Ad Manager, Xandr, Freewheel), SSPs/DSPs (Magnite, Adform, The Trade Desk, DV360).
• Experience in managing yield, pricing/floor strategy, partner/vendor relationships, and cross-functional teams.
• Proven experience in troubleshooting, trafficking, and reporting across multiple systems.
• Prior exposure to working with external sales partners or agencies is an advantage.

KNOWLEDGE:             

• Strong understanding of the digital advertising ecosystem: ad servers, SSPs, DSPs, PMP/PG deal types, real-time bidding, inventory management.
• Excellent analytical skills: able to interpret performance data, identify optimisation opportunities, and translate into strategy.
• Proven ability to design, implement and improve workflows and processes (particularly in campaign delivery and programmatic operations).
• Leadership & stakeholder management skills: able to lead a team, engage with sales, finance, tech & partner teams, and represent operations in senior forums.
• Commercial acumen: understands revenue drivers, pricing, yield optimisation, financial reconciliation and governance.
• Problem-solving orientation: able to identify root causes of delivery or performance issues, propose corrective actions.
• High attention to detail, strong organisational skills, capable of managing multiple campaigns and priorities.

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JOB PURPOSE  

•  The Ad Operations Executive is responsible for the flawless execution, monitoring, and optimisation of all digital advertising campaigns across SABC-owned and operated platforms — including SABC+, News, Sport, Radio, and Video Entertainment — as well as campaigns delivered through external sales partners (MediaMark, MediaNorth, and Arise/365 Digital) and programmatic supply partners (Castoola, Magnite, Adform, etc.). 
• The role ensures campaign delivery accuracy, platform compliance, and revenue assurance across both direct and programmatic channels. It combines trafficking, quality assurance, yield monitoring, and troubleshooting to safeguard revenue integrity and optimise performance across all sales streams. 

 MAIN OBJECTIVES (KEY PERFORMANCE AREA)   

KEY PERFORMANCE INDICATOR 

CAMPAIGN TRAFFICKING & DELIVERY   

• Execute and QA all digital campaigns in Castoola and other ad servers (including partner servers). 
• Validate creatives, tags, click-through URLs, and placements before launch. 
• Monitor pacing, impressions, and delivery to ensure campaigns deliver booked revenue. 
• Troubleshoot trafficking, tag, or serving issues in collaboration with internal teams and external partners. 
• Support trafficking for campaigns sold through MediaMark, MediaNorth, and Arise/365.

PROGRAMMATIC SUPPORT & OPTIMISATION  

• Support programmatic deal setups (e.g., PMP, open exchange) in collaboration with agencies and trading desks. 
• Monitor programmatic campaigns sold via SSPs such as Magnite, Adform, and Castoola, ensuring correct setup and pacing.   
• Assist with inventory forecasting and yield optimisation across SABC digital properties. 
• Apply data insights to improve campaign efficiency across CPM, CTR, and ROI metrics. 
• Stay up to date with industry ad tech trends, new formats, and partner capabilities. 
• Optimise floor prices, fill rates, and viewability metrics to maximise yield across SABC inventory. 
• Analyse revenue performance across direct, partner, and programmatic channels to identify optimisation opportunities. 

GOVERNANCE, REPORTING & COMPLIANCE  

• Ensure all campaigns comply with SABC policies, PFMA, and brand-safety standards. 
• Reconcile campaign delivery data with SAP bookings and partner reports. 
• Consolidate reporting across Castoola, Magnite, Adform, and partner systems for unified dashboards. 
• Identify and flag under-delivery or discrepancies early and coordinate recovery actions. 

PARTNER & STAKEHOLDER COLLABORATION   

• Serve as operational liaison for external partners — MediaMark, MediaNorth, Arise/365 Digital — ensuring alignment on trafficking, QA, and reporting standards. 
• Coordinate daily with SSP account managers (Magnite, Adform, Castoola) for issue resolution and performance tracking.  
• Share performance insights with partners and sales teams to improve delivery consistency. 
• Support onboarding and training of partner teams on SABC’s trafficking and reporting workflows. 

KNOWLEDGE SHARING & CONTINUOUS IMPROVEMENT   

• Stay updated on ad tech trends, emerging programmatic formats, and yield optimisation strategies.
• Document best practices and assist in developing internal Ad Ops SOPs. 
• Participate in training sessions and cross-departmental learning to build capability within Sales and Ad Ops teams. 

INHERENT REQUIREMENT  

FORMAL QUALIFICATIONS: 

• NQF 6-7 degree/diploma in Marketing, Media, Digital Business, or equivalent. 
• Short courses in Digital Advertising, Programmatic, OTT/CTV, or AdTech preferred 

EXPERIENCE: 

• 1-3 years in digital ad operations or campaign management, preferably in a broadcaster, publisher or ad tech environment 
• Hands-on experience with ad servers (Castoola, Google Ad Manager, Freewheel, Xandr) and SSPs (Magnite, Adform, etc.). 
• Familiarity with DSPs (DV360, The Trade Desk) and PMP/programmatic guaranteed workflows. 
• Proven experience in troubleshooting, trafficking, and reporting across multiple systems. 
• Exposure to working with external media sales partners or third-party vendors. 

KNOWLEDGE: 

• Solid understanding of ad trafficking, tagging, creative QA, and reporting processes. 
• Knowledge of programmatic ecosystems (SSP/DSP, PMP, and Open Exchange). 
• Strong analytical skills and proficiency in campaign performance metrics (CPM, CTR, VTR, Fill Rate). 
• Ability to consolidate data from multiple ad tech platforms for actionable insights. 
• High attention to detail, accuracy, and adherence to compliance standards. 
• Excellent communication and collaboration skills across internal teams and partner organisations. 
• Comfortable working in a fast-paced, multi-platform broadcast environment. 

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JOB PURPOSE  

• The Digital Sales Specialist serves as a key client partner and growth driver within the SABC Digital Sales team. The role is responsible for managing advertiser and agency relationships, identifying revenue opportunities, and packaging cross-platform media solutions across SABC’s digital ecosystem - including SABC+, SABC Sport, SABC News, and Radio digital platforms. 
• The incumbent combines strong sales acumen, data-driven insights, and a deep understanding of digital advertising to deliver commercial performance and position SABC as a leading digital media platform in South Africa. 

MAIN OBJECTIVES (KEY PERFORMANCE AREA)  

KEY PERFORMANCE INDICATOR 

REVENUE GENERATION & COMMERCIAL DELIVERY  

• Achieve monthly, quarterly and annual digital revenue targets, ensuring consistent pipeline coverage and conversion.  
• Identify and secure new business opportunities across SABC+, Programmatic, Social, and Cross-Platform bundles (TV + Digital + Radio). 
• Collaborate with sales partners (MediaMark, MediaNorth, Arise/365 Digital) to ensure optimal market coverage and joint selling 
• Maintain pricing discipline and yield optimisation in line with commercial governance and rate-card policy. 

STRATEGIC ACCOUNT MANAGMENT 

• Act as the primary digital lead for assigned agencies and advertisers, building strong, consultative partnerships. 
• Develop and execute account growth plans aligned to client objectives and SABC priorities   
• Partner with agency investment, strategy, and digital leads to influence media decisions and unlock incremental investment. 
• Manage end-to-end client lifecycle: prospecting, solution design, negotiation, implementation, and performance reviews 

CONSULTATIVE SALES & SOLUTIONS DEVELOPMENT  

• Use data, audience insights, and campaign analytics to create integrated media solutions tailored to client objectives. 
• Package high-impact proposals leveraging SABC+ inventory, branded content, sponsorships, and social amplification  
• Collaborate with Product, AdOps, and Insights teams to translate advertiser needs into executable solutions. 
• Lead post-campaign reviews and performance sessions to drive renewals and upsells. 

DIGITAL STRATEGY & MARKET DEVELOPMENT  

• Champion the growth of programmatic and performance-based trading across SABC inventory (AdForm, Magnite, etc.). 
• Educate clients and agencies on SABC’s digital capabilities and audience data opportunities   
• Stay abreast of global digital trends, technology shifts, and competitor movements to inform sales strategy. 
• Represent SABC Digital at industry events, agency sessions, and trade forums to strengthen brand and thought leadership. 

REPORTING, FORECASTING & GOVERNANCE   

• Maintain accurate sales forecasting, deal tracking, and pipeline reporting in the approved CRM system. 
• Provide regular updates on revenue progress, pipeline status, campaign delivery monthly and quarterly business reviews with performance insights and revenue projections.  
• Ensure compliance with SABC’s Delegation of Authority Framework (DAF), PFMA, and internal sales policies. 
• Work collaboratively with Finance, AdOps, and Legal to ensure all IOs, SLAs, and billing processes are accurate and auditable.

STAKEHOLDER & TEAM COLLABORATION  

• Work collaboratively with cross-functional teams (Radio, TV, Sport, AdOps, and Product). 
• Support knowledge-sharing and mentorship within the Digital Sales team.  
• Promote a culture of innovation, client-centricity, and accountability. 

INHERENT REQUIREMENT  

FORMAL QUALIFICATIONS: 

• A relevant tertiary qualification (degree or diploma) at NQF Level 6 or above 
• Short-course or certification in Digital Advertising, Programmatic Trading, OTT/CTV, or AdTech preferred. 
• Additional certifications such as Google Ads, Meta Blueprint, TikTok Academy, IAB Digital Media Sales, or AdForm Academy are advantageous. 

EXPERIENCE: 

• 3–5 years’ experience in digital media sales, client management, or programmatic advertising. 
• Demonstrated ability to build and manage agency/advertiser relationships and meet revenue targets. 
• Experience packaging and presenting cross-platform (Digital + TV + Radio) campaign proposals 
• Exposure to yield optimisation, digital ad operations, or account-based planning beneficial. 

KNOWLEDGE: 

• Solid understanding of digital media trading models (direct, programmatic guaranteed, PMP, open auction). 
• Working knowledge of AdTech tools - ad servers, SSPs, DSPs, CRM, and analytics dashboards (AdForm, Magnite, Google Ad Manager). 
• Exposure to Understanding of audience data, measurement, and performance metrics (CPM, CTR, CPA, reach, and frequency). 
• Awareness of SABC’s digital ecosystem and advertiser requirements across key sectors.
• Strong commercial acumen and analytical skills, with the ability to interpret campaign data and optimise performance. 
• Excellent communication, presentation, and negotiation skills. 

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JOB PURPOSE  

• The Senior Product Manager: Digital acts as the business owner of SABC’s digital ad portfolio, ensuring all products are market-leading, commercially viable, and aligned to advertiser demand. This role provides strategic leadership across product, pricing, governance, and enablement, working with internal sales teams and external reseller partners to deliver growth while safeguarding profitability and compliance. 

MAIN OBJECTIVES (KEY PERFORMANCE AREA)  

JOB OUTPUTS AND RESPONSIBILITIES OF THIS POSITION  

KEY PERFORMANCE INDICATOR 

PRODUCT STRATEGY & DEVELOPMENT  

• Own and lead the digital ad product roadmap (display, video, native, programmatic, sponsorship, branded content, data-driven solutions).  
• Translate audience insights, market demand, and competitor benchmarks into monetisable, differentiated solutions.  
• Scope and launch new formats across OTT/CTV, websites, apps, and cross-platform bundles in collaboration with Technology, Content, and AdOps. 
• Define and enforce pricing models and packaging frameworks in consultation with Sales Intelligence and Finance. 
• Ensure first-party data products and audience-led offerings are developed and monetised effectively.

REVENUE GROWTH & ENABLEMENT  

• Drive adoption of digital products through reseller partners (MediaMark, MediaNorth, 365Digital) and internal Sales Specialists. 
• Develop high-impact sales collateral, training programmes, and pitch materials to empower frontline sales. 
• Partner with Creative Solutions and AdOps to ensure campaigns deliver on product promises. 
• Track and optimise product performance to achieve revenue targets, yield improvement, and market share growth. 

MARKET RESEARCH & INTELLIGENCE  

• Continuously scan OTT/CTV, programmatic, and local publisher markets (News24, Arena, IOL, etc.) to identify opportunities, threats, and trends.  
• Benchmark against global leaders (YouTube, Netflix Ads, TikTok, Spotify, Showmax).  
• Provide insights to the Head of Sales and Executive Team to guide digital transformation and strategy. 
• Anticipate shifts in advertiser demand (e.g., privacy, data, programmatic trading models). 

GOVERNANCE, RISK & COMPLIANCE  

• Ensure all digital ad products comply with SABC policies, PFMA requirements, and industry regulations. 
• Build and maintain pricing governance, approval workflows, and audit-ready controls across sales channels. 
• Proactively identify and mitigate revenue leakage risks, ensuring contractual and reporting integrity. 
• Partner with Finance and Legal on trade deals, rate cards, and reseller agreements. 

STAKEHOLDER & CLIENT MANAGEMENT   

• Build strong relationships with agencies, advertisers, and adtech partners to co-create innovative digital solutions. 
• Represent SABC Digital at industry forums, client workshops, and trade marketing events to position SABC as a digital leader.  
• Champion client-first innovation and ensure feedback loops are embedded in product design. 
• Collaborate with Radio, TV, and Sport Product Managers to design integrated cross-platform packages.

LEADERSHIP & COLLABORATION  

• Provide product leadership across Sales, AdOps, Strategy, Marketing, and Tech. 
• Mentor Product Managers and Digital Sales Specialists in product knowledge and market positioning.  
• Foster a culture of innovation, accountability, and continuous improvement. 
• Champion cross-platform bundling and ensure alignment with SABC’s commercial strategy. 

INHERENT REQUIREMENT  

FORMAL QUALIFICATIONS: 

• NQF 6/7 degree/diploma in Marketing, Media, Digital Business, or equivalent.  
• Supplementary training in Digital Advertising, Programmatic, OTT/CTV, or AdTech preferred. 

EXPERIENCE: 

• 5-7 years in digital media product management, adtech, or digital sales leadership. 
• Proven track record in developing, launching, and commercialising digital ad products at scale. 
• Strong knowledge of OTT/CTV, website monetisation, programmatic ecosystems, and first-party data strategies. 

KNOWLEDGE:

• Deep understanding of digital media trading (direct, programmatic guaranteed, PMP, open auction). 
• Familiar with ad servers, SSPs, DSPs, DMPs, and CRM platforms. 
• Strong commercial acumen, analytical ability, and ability to translate data into product strategy.  
• Influential communicator with established networks in agency, advertiser, and adtech ecosystems. 
• Strong leadership and stakeholder management skills, able to influence at senior levels.