Digital SEO Specialist at Liquid Thought

About the job
A permanent position as a Digital Campaign Specialist (SEO & PPC). You will be responsible for supporting the PPC team, Coordination of Website Content, Tracking, Analytics, Reporting and Analytics and Tracking Projects. 
Responsibilities 

Content Management and SEO:

• Responsible for Content performance analysis across all digital channels.
• Responsible for Content Management on Umbraco
• Responsible for the SEO Strategy delivery and aligning content to SEO efforts
• Responsible for the management of Website Audits incl. Onsite SEO, UX and A/B testing with external contractors
• Liaise with external SEO contractors to maintain and improve SEO efforts
• Analyse and present monthly SEO review
• Ensure monthly SEO recommendations have been implemented on-site and off site, while managing transformation into web development projects.
• Manage Google Algorithm updates, Site Speed and new features, incl. AMP

Tracking:

• Responsible for the ownership of the Tracking Framework
• Creating tags in Google Tag Manager, Google Analytics or Double Click Tag Manager
• Ensuring that Tracking as per BNP requirements is in place
• Responsible for the Management of the UTM Tracker and issuing Pixels, QR Codes. Bitly etc.
• Tag media, social and Google Ad campaigns through either 3rd party tracking (Double Click Tag Manager) or Google.

Reporting:

• Responsible for managing the Output according to the Reporting Schedule
• Setting up customer journeys through campaign tagging and tracking to assist with informed reporting
• Creation and Management of dashboards in Google Data Studio and set up reports for retailers. (incl. Analytics)
• Assist in the design and development of monthly analytics reports in line with business requirements.
• Assist in diagnosing issues or opportunities with digital platforms and solutions 
• Present monthly Retailer campaign performance to Brand Managers and other internal stakeholders incl. Growth opportunities, spend forecast and future campaign plans

Skills 

• Business acumen and commercial awareness
• Solution-orientated with strong analytical and problem-solving skills
• Expert attention to detail 
• Deadline driven and ability to work under pressure
• Organized with the ability to prioritise and effectively multitask
• Ability to excel in a fast-paced changing environment
• Strong communication skills and ability to interact at all levels
• Team player with a make-it-possible attitude

Qualifications

• Relevant Commercial/Marketing Diploma or Degree
• Digital Marketing course – highly advantageous
• 2 years in a similar role
• Experience executing Digital campaigns
• Experience monitoring multiple Digital channels/platforms
• Knowledge of the South African & Africa Marketing environment
• Intermediate Microsoft Office user
• Retail or Financial Services experience 

If you think you’re perfect for the job, we want to hear from you. Send your CV and up-to-date portfolio to [email protected]. We look forward to getting in touch!