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  • Posted: May 27, 2021
    Deadline: Not specified
  • Liquid Thought was founded by its CEO, Zulfiq Isaacs in 2001. Over the past 15 years, we’ve earned a reputation as a leading digital partner of choice for many leading brands in South Africa. As a strategy-led digital innovation agency, we’ve always partnered with our Clients to grow their business and enable them to compete more effectively in t...
    Read more about this company


    Digital SEO Specialist

    About the job
    A permanent position as a Digital Campaign Specialist (SEO & PPC). You will be responsible for supporting the PPC team, Coordination of Website Content, Tracking, Analytics, Reporting and Analytics and Tracking Projects. 

    Content Management and SEO:

    • Responsible for Content performance analysis across all digital channels.
    • Responsible for Content Management on Umbraco
    • Responsible for the SEO Strategy delivery and aligning content to SEO efforts
    • Responsible for the management of Website Audits incl. Onsite SEO, UX and A/B testing with external contractors
    • Liaise with external SEO contractors to maintain and improve SEO efforts
    • Analyse and present monthly SEO review
    • Ensure monthly SEO recommendations have been implemented on-site and off site, while managing transformation into web development projects.
    • Manage Google Algorithm updates, Site Speed and new features, incl. AMP


    • Responsible for the ownership of the Tracking Framework
    • Creating tags in Google Tag Manager, Google Analytics or Double Click Tag Manager
    • Ensuring that Tracking as per BNP requirements is in place
    • Responsible for the Management of the UTM Tracker and issuing Pixels, QR Codes. Bitly etc.
    • Tag media, social and Google Ad campaigns through either 3rd party tracking (Double Click Tag Manager) or Google.


    • Responsible for managing the Output according to the Reporting Schedule
    • Setting up customer journeys through campaign tagging and tracking to assist with informed reporting
    • Creation and Management of dashboards in Google Data Studio and set up reports for retailers. (incl. Analytics)
    • Assist in the design and development of monthly analytics reports in line with business requirements.
    • Assist in diagnosing issues or opportunities with digital platforms and solutions 
    • Present monthly Retailer campaign performance to Brand Managers and other internal stakeholders incl. Growth opportunities, spend forecast and future campaign plans


    • Business acumen and commercial awareness
    • Solution-orientated with strong analytical and problem-solving skills
    • Expert attention to detail 
    • Deadline driven and ability to work under pressure
    • Organized with the ability to prioritise and effectively multitask
    • Ability to excel in a fast-paced changing environment
    • Strong communication skills and ability to interact at all levels
    • Team player with a make-it-possible attitude


    • Relevant Commercial/Marketing Diploma or Degree
    • Digital Marketing course – highly advantageous
    • 2 years in a similar role
    • Experience executing Digital campaigns
    • Experience monitoring multiple Digital channels/platforms
    • Knowledge of the South African & Africa Marketing environment
    • Intermediate Microsoft Office user
    • Retail or Financial Services experience 

    If you think you’re perfect for the job, we want to hear from you. Send your CV and up-to-date portfolio to [email protected] We look forward to getting in touch!

    Method of Application

    Interested and qualified? Go to Liquid Thought on to apply

    Note: Never pay for any training, certificate, assessment, or testing to the recruiter.

  • Send your application

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