Lead: Media Pipeline at Capitec Bank

Purpose Statement

• To achieve marketing objectives through the successful execution of targeted campaign goals. 
• To cultivate existing client relationships by comprehending their banking behaviours and employing campaigns and strategies to reinforce established behaviours and encourage further product engagement. 
• To design performance-oriented campaigns for the acquisition of new clients and the introduction of new products to the market, employing suitable communication channels.

Experience

• 3-5 years brand marketing experience in a large, complex and client focused organisation
• Ideal experienced gained in an FMCG, retail, retail banking or services industry
• Cross functional project coordination / Management

Qualifications (Minimum)

• Grade 12 National Certificate / Vocational

Qualifications (Ideal or Preferred)

• A relevant degree in Marketing or Business Management

Knowledge

• Principles of brand marketing and paid media 
• Data analysis, client profiling and segmentation
• Digital marketing and e-commerce
• Campaign management
• Internal and external communication methods and practices
• Stakeholder and relationship building and management.

Skills

• Analytical Skills
• Attention to Detail
• Communications Skills
• Computer Literacy (MS Word, MS Excel, MS Outlook)
• Problem solving skills