Digital Specialist : Ukhozi FMT at The South African Broadcasting Corporation (SABC)

The main purpose of the position

• To design, create, and deliver marketing programs to support the expansion and growth of the company's services and products.

Key Accountabilities

• Develop and implement high-quality, cutting-edge content for multiple digital platforms in line with the station’s Marketing and Programming Strategies.
• Repurpose content broadcast on traditional radio platform(s) for consumption on multiple digital platforms.
• Manage, maintain, and modify the station’s digital platforms in line with Digital, Marketing, and Programming Strategies.
• Optimize the station’s Search Engine to improve the search ability of the radio station and its various properties on the internet.
• Implement the image and positioning of the brand across multiple digital platforms.
• Ensure data integrity on both the station's digital platforms, including the station’s website.
• Communicate with internal IT Services regarding updating station-related information on the intranet as well as on the station website.
• Integrate new technologies and innovations into the station's digital platforms.
• Management of multiple and diverse projects on digital platforms in line with Station's and portfolio’s strategy for new media.
• Monitor changes in the world of commerce and reassess whether these changes influence the business objectives of the station to ensure coherence of digital content.
• Conduct online research utilizing the station’s digital platforms as well as other credible platforms.
• Give input in formulating the online digital platforms strategy.
• Respond to queries about the stations’ digital platforms
• Translate business goals and objectives into actionable and measurable digital marketing campaigns.
• Create and monitor social media campaigns to drive traffic to the website and on air.
• Produce and upload content (articles/images/podcasts/videos) for digital platforms.
• Manage and promote conversation and engagement on all digital platforms.
• Develop and maintain the appropriate environment to support the Marketing and Programming Manager in the goals and objectives of the overall strategy.
• Negotiate and procure online media tools as and when required.
• Promote and encourage cross-platform content
• Work in conjunction with Programming, Marketing, and Sales to achieve programming objectives.
• Manage delivery and performance of suppliers through effective Service Level Agreements.
• Communicate with internal and external stakeholders about any challenges and proposals.
• Provide Marketing with insights into listeners’ online website patterns and behavior.
• Provide detailed reports on the performance of platforms.
• Manage the performance of the team according to the approved SABC Performance Management System.
• Coach and mentor junior employees and direct reports.
• Design and develop creative digital content, including station artwork, posters, and promotional materials aligned with brand guidelines.
• Support marketing and digital campaigns through graphic design and visual storytelling that enhance audience engagement across all platforms.

Requirements:

• National Diploma or Degree in Digital Marketing or related disciplines (NQF Level 6)
• 3-5 years’ experience in a digital platforms’ environment and technologies
• 2 Years’ experience in a broadcasting or marketing environment
• Experience in sound and video recording and editing
• Well-organized with a customer-oriented approach
• Proficiency in Digital Software and tools (i.e., Adobe Creative Cloud for digital content curation.)
• Proficiency in Social Media Management tools (i.e. Buffer, Hootsuite, Sprout Social or any related management tools)
• Analytical problem-solving capability
• Strong research skills
• Passion for conceiving and shaping innovative ideas and deliverables
• Passion for the digital environment, online Marketing, and enthusiasm for continued professional development
• Good time management and ability to multitask and meet strict deadlines
• Excellent written and verbal communication skills
• Excellent attention to detail
• Ability to work under pressure.
• Ability to work in a team.
• Exposure to software and product development methodologies
• Ability to learn quickly and handle complexity, change, and ambiguity

Deadline:25th February, 2026