Digital Strategist at Dentsu

REPORTING INTO
Strategy Director

KEY ATTRIBUTES

• Has a deep understanding of the consumer, leverages data and cultural insights to write briefs and conducts briefings on at least one brand with a minimum of supervision
• Works closely and collaboratively with creative teams to nurture ideas; is seen as a “go-to” person for creative teams
• Accepts increased responsibility and independence in carrying out important projects and becomes a valued contributor to the lead team
• Demonstrates the creative and inventive spirit that indicates potential for a career in brand strategy
• Fosters strong relationships with middle level marketing clients to earn their trust and respect
• Demonstrates and fosters a collaborative work environment in which ideas flourish
• A good understanding of how digital platforms function and how audiences engage with them.
• Understanding on how to achieve specific KPIs on digital platforms.

Job Description:

Key responsibilities:

Strategy – existing clients

• Leverage data, insights, trends and brand knowledge to develop digital strategies, including but not limited to social media, websites, video, podcasts and email campaigns for assigned clients. Focus is largely on projects and to support provide to editors as and when required for always-on strategies (eg content planning)
• Work closely with creative leads and account directors to bring innovative ideas to the table, identifying synergies and strategic opportunities for existing clients
• Proactively look out for opportunities to improve the work and drive better results in a collaborative way
• Build trust with clients, earning respect and trust by bringing trends, ideas and innovation to strategic input

Strategy – new business

• Support Leadership and Creative teams on new business pitches as required.

Trends

• Research, source and introduce new digital trends to DENTSU CREATIVE, with a particular focus on formats, platforms and content channels.
• Create and distribute trend reports designed to educate and upskill staff and clients in their understanding of new platforms and techniques
• Build out relationships with platform representatives in South Africa

Reporting and Analytics

• Review reports for assigned accounts, work with editors to refine reports and identify and implement insights and recommendations, ensuring that content is conintually optimized
• Frequently review KPIs, ensuring that we meet, and exceed, objectives and show measurable ROI

Team management

• Manage junior strategists as required
• Develop your team’s skills and processes required to deliver on digital strategy
• Mentor group members, in addition to being able to help manage their projects on a day-to-day basis and motivate them to push their thinking
• Mentor and grow interns within DENSTU CREATIVE, ensuring their path to completing their internship is challenging and rewarding with the view to retaining the majority of the interns within the business.

GROWTH AND UPSKILLING

•  A skills development plan will be built in consultation between the Managing Director, Content Strategy Director, Digital Content Manager and Digital Strategist to capture training and/or coaching requirements.
• Where possible, exposure to the wider dentsu cross-agency business will be encouraged and facilitated.