Direct Marketing Specialist at FNB South Africa

Are you someone who can:

• The Direct Marketing Specialist oversees the planning, execution, and optimization of direct marketing campaigns. They create targeted strategies to engage customers through channels such as email, direct mail, and digital platforms.
• Effective marketing relies on understanding our audience. The specialist analyses customer data, segments the audience, and tailors messaging to specific demographics, behaviors, and preferences.
• Crafting compelling content is vital. The specialist collaborates with creative teams, ensuring that campaign materials align with brand guidelines and resonate with our audience.
• Managing campaign budgets efficiently is crucial. The specialist tracks expenses, allocates resources wisely, and ensures cost-effective execution.
• Regularly evaluating campaign results is essential. The specialist analyses metrics, identifies trends, and recommends adjustments to improve performance.
• The specialist collaborates with other marketing teams (e.g., product marketing, digital marketing) to align messaging and create cohesive customer experiences.
• The specialist focuses on both retaining existing customers and acquiring new ones. They design loyalty programs, referral initiatives, and personalized communications.
• In an era of heightened data privacy concerns, the specialist ensures compliance with regulations (e.g., POPIA, ECTA, CPA etc.) and protects customer information.
• Coordinating with external agencies and vendors is part of the role. The specialist selects partners, negotiates contracts, and monitors their performance. The marketing landscape evolves rapidly.
• The specialist stays informed about industry trends, adopts new tools, and adapts strategies accordingly.

You will be an ideal candidate if you:

• Minimum Qualification - Relevant B Degree 
• Experience - 3 to 5 years' experience in a similar environment
• Strong Knowledge - Campaign Management
• Audience Segmentation
• Creative Development
• Budget Management
• Performance Analysis
• Cross-Channel Coordination
• Vendor Management
• Strong Innovation and Adaptation experience

End Date: November 14, 2025