Direct Media Campaign Specialist at Pepkor Speciality

Job Description    

• Our Direct Marketing Team is looking for an experienced Direct Media Campaign Specialist who has experience with email marketing best practices, and a deep understanding of other complimenting channels like SMS, Whatsapp and Push Notification. 
• We require a candidate with the technical competence and professional rigor to manage execution workflows and maintain data quality, as well as adhering to Marketing Data Governance and Compliance Framework.   
• Our ideal candidate must be self-motivated, positive, and passionate about performance, a resilient individual who can think laterally and who has strong analytical abilities.

Qualifications    

• Bachelor's degree/diploma in Marketing, Communication or a related field.

Knowledge, Skills and Experience    

• 2 - 3  years of experience in campaign coordination, direct marketing or digital marketing is essential, specifically with Email marketing
• Proficiency in campaign management platforms, CRM systems, and reporting tools.
• Understanding of campaign workflows, email marketing and campaign management (ad hoc and automated).
• Good understanding of data segmentation and campaign reporting metrics (e.g., open rate, CTR, ROI).
• Working knowledge and understanding of POPIA and other compliance regulations.
• Knowledge of Customer Relationship Management (CRM) Systems (eg. Salesforce Marketing Cloud, Klaviyo, Sendgrid or mailchimp).
• Proficiency in the latest G Suite packages and Advanced Excel in Microsoft packages
• Good presentation and communication skills
• Strong logical thinking and analytical ability with excellent numerical skills
• Attention to detail.
• Has a high energy level and is performance-driven and deadline-oriented.
• Excellent planning, organising and time management skills.
• Ability to work independently, as well as be a team player.

Key Responsibilities    

• Execute campaigns according to schedule, ensuring correct data counts, assets, and deadlines.
• Proof and test campaigns (SMS/email) before full deployment.
• Maintain and update campaign tracking lists and workflows to avoid bottlenecks.
• Ensure briefs, assets, and naming conventions are accurate and standardised.
• Generate and report on campaign performance (open rates, CTRs, conversions, ROI).
• Liaise with internal teams to resolve workflow or data discrepancies.
• Ensure all campaigns comply with POPIA and other legal requirements.
• Manage monthly invoicing and expense processes
• Support campaign optimisation by considering data-driven recommendations.

Deadline:6th March,2026