Director, Marketing Measurement & Analytics at Fidelity Investments

Job Description
This position can be based in Boston or Smithfield
The Expertise We’re Looking For

• 8+ years of relevant marketing measurement and analytics experience, with exposure to measurement of owned media (on-site marketing, on-site content, direct marketing, webinars, local events etc.)
• Experience with measurement techniques that derive business value from marketing activities. These techniques could include multi-touch attribution, cross-channel attribution etc.
• Expertise using programming languages (Python, R, etc.)
• Strong utilization and hands-on experience with digital analytics tools such as Adobe Analytics, Adobe Target, (or other tools like them) as well as experience merging digital data with offline customer data.
• Hands on experience with developing A/B testing frameworks, experimental design, sampling methods, and statistical analysis/hypothesis testing
• Outstanding consultative, critical thinking, analytical and communication skills with ability to operate strategically and build effective stakeholder partnerships

The Purpose of Your Role
The Director, Marketing Measurement & Analytics will be responsible for measuring and optimizing the performance of Fidelity’s Owned Media efforts. You will partner with marketing stakeholders, finance, and technology partners to design and measure experiments, report on key metrics to demonstrate how our marketing is driving value, and create executive level presentations that help stakeholders understand current effectiveness of our owned channels and what can be done to better optimize. Your work will be critical to help improve the customer and business value driven by marketing.
The Skills You Bring

• You have the knowledge and expertise to partner with business stakeholders to optimize marketing content and uncover new opportunities to improve the value of marketing to the business
• You have strong command of digital analytical tools and visualization software to build and administer web analytics dashboards, reports and point out key insights in the data
• You operate with a sense of urgency in a fast-paced environment and have great attention to detail and are able to multitask and adapt quickly
• You have strong communication skills and a collaborative mindset to be able to work across different areas of the business and effectively convey measurement results

The Value You Deliver

• You lead measurement analytic projects that provide insights to improve marketing performance
• You enable the organization to make objective, informed decisions
• You consult with key stakeholders to help them use data and insights most effectively
• You create executive level presentations to bring out insights clearly and concisely
• You provide work that enables the firm to drive maximum impact most efficiently

How Your Work Impacts The Organization
The CKSI (Customer Knowledge & Strategic Insights Group) is a centralized research and analytics group with a mission of driving growth and profitability using data and analytics. By being a part of CKSI you and your work are playing a critical role to powering Fidelity’s future.