Director of Content Marketing at Superside

What You'll Do

• Help develop the high-level strategy and annual plan for content marketing at Superside,
• Develop our existing content operation to position the team to scale output without sacrificing quality,
• Hire, manage, and mentor in-house content marketers to produce content that’s relevant, impactful, and on-brand,
• Manage budgeting and resource allocation for the content team,
• Maintain a high bar for quality and a consistent tone and voice across our content,
• Set your team up to execute effectively, but jump in as a rockstar writer or editor when needed,
• Help your team prioritize content marketing projects based on opportunities that will move the needle, including the “big swings” for each quarter,
• Monitor and report on performance and wins across our content marketing portfolio each month.

What you'll need to succeed

• You’re equal parts creative, strategic, and data-driven, and have sharp instincts for connecting content ideas to business outcomes,
• You’re a fan of product-led content marketing, whether it’s finding creative ways to weave the product into educational topics or coming up with relevant ideas based on product, sales, and customer insights,
• You have experience managing a team of content producers for different mediums (blog, social media, webinar, YouTube),
• You can act as both editor and “art director” when reviewing or developing a piece of content,
• You have a knack for crafting opinionated content and programming that generates demand for a product or awareness about a problem,
• You’re up-to-date with the most recent SEO best practices for content marketing,
• You understand that content marketing is more than “chasing keywords”, and that “content distribution” means planning ahead for repurposing and dissemination through social, email, paid, etc.