Distribution Controller at Tiger Brands

• Manage the Driver Sales team to ensure deliveries are on time, in full, and according to agreed schedule and volumes. Manage the effective distribution of products. Identify and implement best fit route optimization model and systems. Implement bakery’s operational plans to optimize distribution channels and penetrate the market.

What You Will Do

Sales

• Support Sales team to develop new markets through delivering to new outlets and drive business development with existing customers.
• Build excellent relations with the trade (customers) and truck crews (Drivers & Van Assistants)
• Conduct daily driver debriefs to review route performance, utilising the debrief form
• Consistent monitoring of the distribution network (Route viability and Performance).
• Manage returns and stock on truck
• Liaise with Telesales
• Fill in as a relief Distribution Controller where required
• Meet daily, weekly and monthly sales targets
• In-trade Execution
• Credit returns minimized as per Bakery policy
• Baskets Management- Baskets’ Movement, Basket Counts and control

Customer relations

• Open new accounts (Cash/Credit account customers in General Trade)
• Ensure outstanding monies are collected daily
• Ensure special deliveries made and customer queries handled
• Ensure that the customer data is reviewed and updated regularly

Quality

• Understand the requirements of product quality
• Learn how to deal with customer complaints
• Report consumer complaints to Sales Manager
• Manage market incidents
• Understand and manage the withdrawal/recall process
• Understand the logistics process

Trade Marketing

• Support customer and route plans
• Support plan and implement competitive sales plans to bring about a substantial volume growth
• Understand applicable Channel Strategies
• Understand the Customer Management process
• Understand Pricing Strategies

What will be Measured on:

• Basket control
• Balances
• Departure times
• Returns
• Achieving route sales targets
• Achieving return target
• Volume growth- Net sales volume.
• Revenue growth
• Asset management
• Sales Management –  Execution, Market share, New outlets, Customer retention
• Basket Management
• Reporting and Market Intelligence
• Team Leadership (Driver and Van Assistants)

Key attributes and competencies

• Excellent communication skills – written and oral
• Good interpersonal skills
• Decision making ability
• Problem solving ability
• Figures orientation
• Detail orientation
• Personal Effectiveness – Analytical and problem solving skills;; ability to work under pressure; assertive, proactive and decisive; customer service orientation, detail oriented; excellent verbal and written communication skills, team player

Experience

• Matric or equivalent qualification
• National Diploma/3 year Degree in Sales & Marketing preferred
• Minimum of 3 years sales experience in a FMCG environment
• Valid drivers’ license
• Prepared to work long hours when required
• Prepared to work weekends and public holidays
• Prepared to work in informal and formal trade sector

End Date: November 12, 2025