WWF’s mission is to build a future in which people and nature thrive. As a science-based, nonpartisan, civil society organisation, we work to conserve and restore biodiversity, the web that supports all life on Earth; to reduce humanity’s environmental footprint; and to ensure the sustainable use of natural resources to support current and future generat...
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5-10 years experience in marketing/ fundraising/ similar role.
Understanding of CRM systems
Understanding of digital marketing
Trustworthy
Reliable
Passionate about WWF
Innovative
Duties and Responsibilities
Drive messaging, content and execution of assigned development communications projects, including producing print mailers and e-communications for donors highlighting impactful stories, accolades and donations received
Develop and maintain stakeholder communications via social media and newsletters, creating promotional assets as necessary;
Develop supporter journeys that build the donor’s understanding of our work and inspire them to remain loyal and increase their value.
Communications planning and implementation support (including assisting with briefing and directing agencies where appropriate) across a range of channels.
Build a solid understanding of our donors using data and research to build insight, define different segments and tailor communications accordingly.
Managing donor information on CRM or ERP systems
Ensure that good stewardship and donor delight are at the forefront of everything that we do, from the first interaction with the donor onwards, by working closely with the Individual Relations Manager to deliver a robust welcome and loyalty plan
Overseeing the import of financial data from various donation sites into Netsuite.
Support the Individual Relations Manager in developing the overall strategy and plan for donor care and retention in conjunction with broader fundraising plans
Assisting in the management of the design, production and distribution of donor care materials including the various campaigns throughout the year
Work with the Individual Relations Manager to develop an annual test strategy for the continuous refinement and improvement of donor retention interventions and donor cultivation
Manage and monitor all welcome and thank you processes and materials for financial supporters utilising the most cost effective and appropriate channels
Work with the Individual Relations Manager in rolling out a loyalty campaign
Assisting in developing curated events for financial supporters and donors
Work with Individual Relations Manager to retain once-off donors and encourage migration to monthly donations or major donations
Assist Individual Relations Manager with monitoring of budgets and expenditure
Monitor, report and analyse attrition rates with the Individual Relations Manager
Work with the Data Analyst to conduct retention and attrition analysis to identify successful strategies and opportunities for improved retention communications
Monitor data integrity strategy to ensure all opportunities are used to capture up-to-date, relevant and accurate information about supporters
Implement the bequest/ legacy strategy, from bequest communications to personalised stewardship of current and potential pledgers, through to estate administration
Enhance the delivery of the WWF legacy strategy and growth plans
Ensure that legacy fundraising is promoted effectively to the WWF’s target market, leads are cultivated and supporters are retained over time.
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