E-Commerce, Retail and Licensing Specialist at WWF South Africa

Minimum Requirements

• Tertiary qualification in Marketing / Business Management or similar.
• 5 years in e-commerce / licensing / events / campaigns.
• Communication
• Search engine optimisation
• Social media marketing
• Digital Marketing
• Shopify
• Attention to detail
• Planning & organising
• Deadline focused
• Interpersonal skills & relationship building skills
• Strong team player
• Resilient individual with high energy levels
• Passion for conservation

Duties and Responsibilities

Shop: 

• Line manage the smooth day-to-day operations of SHOP
• Manage and use systems: NetSuite, Celigo, Shopify and Hubspot
• Design and curate a range of on-trend, ethically sourced, environmentally friendly products
• Identify and negotiate new stock items
• Prepare and submit monthly sales reports to Head of Unit and Finance & Business Support team
• Assist in the preparation of shop budgets and expenses and manage the recon process
• Enhance and maintain efficient business processes and practices
• Prepare reports, presentations, proposals, and correspondence as required
• Develop marketing plans for SHOP customersfor both the physical and digital space
• Design appealing campaigns for SHOP in order to increase profitability
• Engage & strengthen relationships with WWF shoppers via SHOP and other channels
• Identify marketing platforms, promotional opportunities, and better ways of working
• Analyse shop statistics and develop future strategies (Google & Facebook analytics)
• Achieve agreed annual sales targets

Licensing: 

• Maintain existing cause-related marketing partnerships (Carrol Boyes, My School, Falke, etc.) and grow these relationships.
• Identify, assess, and implement new partnerships.
• Provide assistance to the Local and International Merchandise Programme in collaboration with new and existing partners
• Use cause-related marketing partnerships to inform, influence the staff, customers, supply chains & stakeholders of partners by leveraging their communications and marketing channels
• Ensure Partners are actively engaged and communicated with, so that relationships with partners are strong, resulting in fresh creative, innovative partnership communications, which includes:
• Managing the development of partnership materials (print, electronic, digital) for all stakeholders
• Providing content for various partnerships and WWF channels
• Coordinating launches where necessary
• Driving media activities i.e. developing media releases
• Monitoring and evaluating partnership communications
• Co-ordinating and delivering reports as required
• Assisting in contracting and partnership agreements
• Managing partnership communication and marketing rights and guidelines
• Ensuring WWF is well profiled in all partnership communications in line with brand guidelines to ensure credibility without compromising on brand value
• Ensuring appropriate WWF campaigns, tactics and messages are supported by internal and external partnership channels and platforms
• Ensuring that partners contribute to and support WWF activations as appropriate
• Support the development of donor journeys with regards to SHOP

General:

• Provide support in other areas of Media Marketing, PPC, Email Marketing, SEO, Keyword Research, Google Analytics, Website UX, and Paid Social Media.
• Be a subject matter expert to assigned product categories.
• Identify SEO best practices regarding inventory, pre-orders, and pricing policies.
• Monitor changes in product sales by using web analytics and Excel spreadsheets to stay organized.
• Ability to multitask and meet deadlines while maintaining attention to detail.