EBU Manager: Direct Sales at Cell C

Purpose of the Job:

• Cell C is a challenger in the tech industry, providing cutting-edge solutions to businesses nationwide. Our mission is to empower companies with advanced technology that drives efficiency, growth, and success. We are looking for a dynamic and experienced EBU Manager – Direct Sales to lead our direct sales efforts and expand our market presence on a national scale.
• The EBU Manager – Direct Sales will be responsible for developing and executing a strategic sales plan to drive direct sales growth nationally. This role requires a seasoned sales leader with a proven track record in the tech industry, exceptional leadership skills, and the ability to build and manage a high-performing sales team.

Main Responsibilities

Sales Strategy and Execution

• Develop and implement a comprehensive sales strategy focused on segmented customer propositions, to achieve revenue, margin, and market share targets
• Identify new business opportunities within the enterprise segment (corporate, government, and multinational clients).
• Provide input into product development and go-to-market strategies for enterprise solutions
• Identify key market segments and tailor sales approaches to meet the unique needs of each segment
• Align sales strategies with overall business objectives and market trends
• Identify new business opportunities and market trends to stay ahead of the competition
• Drive penetration of advanced telecom solutions (cloud, connectivity, unified communications, IoT, cybersecurity)

Client Relationship Management

• Build and maintain strategic relationships with C-level executives and decision-makers in key accounts
• Ensure customer satisfaction through proactive engagement, solution alignment, and service excellence
• Act as escalation point for enterprise clients to resolve complex issues

Team Leadership and Development

• Recruit, mentor, and lead a team of high-performing Key Account Managers
• Set clear performance targets and provide ongoing coaching and development
• Foster a high – performance culture of excellence, accountability, and continuous improvement within the sales team

Direct Sales Management

• Oversee and manage the entire direct sales process, from lead generation to closing deals
• Manage enterprise sales budgets, forecasts, and profitability
• Drive revenue growth through effective sales strategies and execution
• Establish and maintain strong relationships with key clients and partners

Performance Monitoring and Reporting

• Set and monitor sales targets, KPIs, and performance metrics to ensure the team meets or exceeds objectives
• Provide regular sales forecasts, reports, and analysis to the executive team
• Ensure compliance with pricing policies, discount structures, and risk management frameworks

Collaboration and Cross-functional Alignment

• Work closely with marketing, product development, and customer support teams to ensure alignment and support for sales initiatives
• Collaborate with other departments to enhance customer experience and drive customer satisfaction

Market and Competitive Analysis

• Conduct market research and competitive analysis to inform sales strategies and identify growth opportunities.
• Stay updated on industry trends, emerging technologies, and competitor activities
• Monitor industry trends, competitor activity, and regulatory changes in South Africa’s telecom sector

Qualifications

• Bachelor’s degree in business, Marketing, or a related field; MBA preferred

Experience

• 10+ years of experience in B2B Direct sales, with at least 5 years in a senior leadership role within the tech industry
• Experience in negotiating complex contracts with large corporate and government entities.
• Proven track record in managing enterprise accounts and leading sales teams and successfully driving direct sales growth and achieving revenue targets on a national scale.
• Strong leadership and team-building skills, with experience managing a large, geographically dispersed sales team
• Excellent communication, negotiation, and interpersonal skills
• Strategic thinker with the ability to translate market insights into actionable sales strategies.
• Proficiency in CRM software and sales analytics tools