Ecommerce Manager at Dermalogica

Key Responsibilities: 

Ecommerce Strategy and Revenue Growth 

• Develop and execute the ecommerce roadmap to achieve revenue, conversion, and customer acquisition goals. Ensure the ecommerce channel complements and strengthens Dermalogica’s professional and retail distribution strategy. 

Site Optimisation and Digital Merchandising 

• Lead continuous improvement of the online experience - optimising site structure, navigation, product pages, and merchandising strategies to improve usability and increase basket size. 

Customer Journey and Experience 

• Deliver a best-in-class customer experience by ensuring the ecommerce journey is seamless, responsive, and aligned with Dermalogica’s brand values. Drive initiatives to improve retention, average order value, and customer lifetime value. 

Digital Performance and Analytics 

• Monitor ecommerce KPIs including traffic, conversion rate, bounce rate, AOV, and iROAS. Leverage data to identify opportunities, test solutions, and refine strategy. Build dashboards and reporting tools to support performance tracking and insights sharing with EXCO. 

Campaign and Product Launch Execution 

• Manage the online execution of brand campaigns and new product launches, working closely with Marketing, Education, and Design to ensure timely and accurate rollout across all digital touchpoints. 

CRO and Personalisation 

• Implement A/B testing and conversion rate optimisation strategies. Partner with CRM and performance marketing team to deliver personalised experiences, product recommendations, and dynamic content. 

Cross-Functional Collaboration and Operations 

• Coordinate with internal teams (Marketing, Design, Education, Customer Service, Operations) and external partners (agencies where applicable) to ensure ecommerce operations run smoothly and align with campaign calendars and brand objectives. 

Budget Management 

• Manage the ecommerce budget, ensuring spend is prioritised for growth-driving activities. Track and report on budget performance in alignment with business goals. 

Innovation and Platform Development 

• Stay ahead of ecommerce, UX/UI, and digital retail trends. Identify and implement new technologies and platforms to enhance the online customer experience and support future growth. 

Qualifications 

• Bachelor’s degree or higher in Ecommerce, Marketing, Digital Business, or a related field. 

Experience required:  

• Minimum of 5 years’ experience in an ecommerce or digital performance role, ideally within the beauty, skincare, or premium consumer goods sectors. 
• Proven track record of driving revenue growth and optimising digital customer journeys. 
• Experience working with ecommerce platforms and content management systems (e.g., Shopify). 
• Experience in digital performance marketing, including PPC, SEO, Google Analytics, and email marketing tools such as Klaviyo. 
• Strong analytical skills with experience in data management and budget planning. 
• Strong proficiency in Microsoft Office (Excel, PowerPoint, Word) and Google Analytics (GA4 preferred). 
• Experience in managing ecommerce sales, including revenue forecasting, target setting, and performance reporting. 
• Hands-on experience with ecommerce platforms and CRM tools. 
• Familiarity with digital advertising platforms including Google Ads, Meta Ads Manager, and other paid social tools.