Ecommerce Performance Manager at Reckitt

About the role

• Ignite your career with Reckitt as an Ecommerce Performance Manager in the bustling world of e-commerce. This pivotal role is designed for a visionary who thrives on making connections and awakening interest through exciting online events. It's a canvas for your creativity, where you'll sculpt the digital landscape to amplify our brands and captivate our consumers. At Reckitt, we empower you to lead with confidence and innovation, crafting experiences that dazzle and drive sales.Drive the performance marketing strategy, enabling best in class marketplace media presence for Reckitt SA’s eCommerce function. Lead the Media and Marketing team to execute retail marketplace content and campaign plans to help grow eCommerce contribution to business.
• Using performance marketing strategies, tactics, and tools to support the acceleration of eCommerce via various retail channels such as On-Demand, and direct customers. Assist with driving an agenda of omni transformation, data-centric planning, and capability building.Join us and cultivate the digital marketplace with your unique flair.

Your responsibilities

• Subject matter expert for internal and external stakeholders on sustained Marketplace media presence and content initiatives.
• Develop and execute best in class comprehensive channel and performance marketing strategies that align with business, brand and customer specific objectives.
• Activate retail media campaigns to drive sales uplift and media spend return on investment, delivering on strategic KPIs.
• Manage Performance Marketplace BEI; ROAS, monthly phasing aligned to brand initiatives, and budget optimisations.
• Oversee the team responsible including the following:
• Asset management; ensuring deliverables met by agency partners in time for initiatives
• Retail Media Flow plans and grids per retailer.
• End-to-end campaign activation, from conception to reporting.
• Campaign budget reconciliation and administration.
• Overdelivering on KPIs – share of shelf, CTR, CPCs, Conversions.
• Understand the full consumer journey and touchpoints and find strategic ways to communicate and engage with audiences via digital retail media.
• Collaborate with cross functional teams including Sales, Brand, Reg, Legal, and Agency Teams to develop campaign concepts and messaging.
• Provide ongoing insight and analysis of campaigns, brands, and customer platforms to improve and optimise ways of working and strategies based on market needs.
• Competitor insights and customer analysis.

The experience we're looking for

• BA/BSc in Business Commercial or Marketing degree discipline.
• Proven FMCG and/or Pharmaceutical Media / brand marketing experience of at least 2-3 years.
• Excellent communication, leadership and interpersonal skills, with the ability problem solve.
• Agile digital marketing acumen, with an ability to adapt and thrive in a fast-paced environment.
• Equally proficient in offline and online branding strategies and approaches
• Experience in working with teams on successful project management and time management skills
• Proactive approach, comfortable with both autonomy and collaboration.
• Robust analytical abilities to dissect market trends and brand performance.
• Exceptional verbal and written communication talents.

The skills for success

• Brand Strategy, Category Strategy, Presentation skills, Drive Innovation, Product sustainability, Product Development, Marketing optimization, Digital Marketing, Brand activation, Commercial accumen, Collaboration, FMCG/Consumer Health Experience, Brand Management, eCommerce, Social Media, Media Planning, Media Strategy, Negotiation.